Recently, PLDT Smart SME Nation just announced that their annual business convention for MSMEs is back. This time, with a goal of helping Filipino's micro, small and medium business discover, be heard and conquer the ever evolving digital world.
|PLDT Smart SME Nation TechIsland 3.0|
Now on its 3rd year, the event dubbed as the TechIsland 3.0 will educate, enable and empower MSMEs to solve real life business challenges with ease and efficiency with the use of technology. Over the years, the forum focused on introducing businesses to ICT solutions.
According to VP and PLDT Smart SME Nation Head Mitch Locsin, TechIsland 3.0 is about “conquering new territories and markets in today’s dynamic business by harnessing digital tools and platforms.”
Challenge, change, conquer
That's the them of this year's tech Island to give a story of embracing change, maximize opportunity and conquer challenges in the world of business.
DENTSU Jayme Syfu’s ‘chairmom’ and chief executive, and one of Philippine advertising industry’s most renowned practitioners, Merlee Jayme, discussed the latest trends in digital marketing that companies can used and adapted to be successful in our modern digital landscape.
On the other hand, PLDT Chief Strategy Officer Winston Damarillo shared experties on how business can go digital through custom business solutions fo the MSMEs. Laurence Cua, the GM of UBER Manila, talked about real-life application of digital technology to enlighten the audience.
Completing the roster is special guest speaker Alfredo Tan, who is Facebook Canada Group Director of Global Marketing Solutions and Facebook Philippines Interim Country Director. He tackled digital exploration and how Facebook has evolved to serve the business community. He also talked about digital trends that can help businesses jumpstart their digital journey.
In the afternoon, they held a breakout session that was divided into four categories that targets specific segments of an organization - CEOs and owners, The Captain; sales and marketing, The Navigator; finance and procurement, The Trader; operation and IT; Engineer.
The Captain focused on global expansion through digital while The Navigator highlighted digital trends and market activations. Delegates attending The Trader learned about streamlining systems, while those in The Engineer were in for an afternoon of learning about software security. All sessions were powered by innovative digital business solutions from PLDT Smart SME Nation which delegates learned more about as they go along.
Pioneering digital for MSMEs
Unlike TechIsland of old where participation is limited to IT practitioners, this years TechIsland 3.0 was open to more including professionals in the fields of marketing, sales, engineering, finance and procurement. It was held at Harbour Tent of Sofitel Philippine Plaza Manila which drew over a thousand participants.
Locsin added, “We’ve already established that digital is here and it’s here to stay. Now that everyone is on it, it’s time to challenge the standard business mindset and give our MSMEs a new perspective in managing their businesses, capturing and expanding their markets and handling competition. Online is where the action is, and we’re giving MSMEs the tools to thrive and survive in the digital arena.”
It's also a historic year for TechIsland as for the first time, slots were opened to the general public on a first-come-first-served basis.