Philippines Is Now The Fastest Growing Smartphone Market In Southeast Asia As Per IDC
“While many of the more mature smartphone markets of the world already displayed signs of saturation, the Philippines smartphone market continues to enjoy robust growth owing to a relatively low smartphone penetration rate (30% in 2015), active local brand presence, and healthy consumer spending,” says Jerome Dominguez, Market Analyst for Mobile Devices, IDC Philippines.
“As the Philippines smartphone market matures and shifts from being an acquisition game to a replacement one, consumers are expected to demand more from a smartphone in terms of specs and performance,” says Dominguez. "One sign of the local smartphone market gradually maturing is the move among entry-level players away from less than 1GB random access memory (RAM) toward higher RAM chips. From 44% share in 2015, less-than-1GB-RAM smartphones dropped to 38% last quarter as consumer demand for higher RAM for new mobile applications to run smoothly."
“Defect issues and poor after-sales continue to plague the smartphone market. It is only a matter of time before majority of Filipino consumers put more premium on smartphones that are not just easy on the pocket but also offer good value for money,” says Dominguez.Before the year ends, IDC expects smartphone shipments to grow by 25% and the 5 inch to 5.5 inch screen sized handsets will continue to dominate this year.