Taiwan Excellence 2016 To Strengthen Taiwanese Brands Awareness In PH!

Taiwan continues to reinforce its importance as a trading partner of the Philippines, a major reason why the annual "Taiwan Excellence" program continues this year.

Taiwan Excellent 2016

As a matter of fact, according to Philippine Statistics Authority data of 2015, Taiwan is the 4th top import country (with 5.2 billion USD imports) and the 9th top export country (with 2.2 billion USD exports) in the world. It shows that Taiwanese products have such high demands for their quality and innovations.

(From left) Taiwan External Trade Development Council (TAITRA) Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan Economic & Cultural Office (TECO) Ambassador of the Philippines Dr. Gary Song-Huann LIN, Manila Economic & Cultural Office (MECO) Chairman and Chief Executive Officer Amadeo Perez Jr., and celebrity guest Jasmine Curtis-Smith. 

Now on its 3rd year, the Taiwan Excellence campaign organized by BOFT of Taiwan and TAITRA will further showcase the best of what their nation has to offer for the Philippine market. It'll also strengthen the trading ties between two countries better in the end.

The main goal of Taiwan Excellence is to showcase the superiority of products from Taiwan and share it to Filipinos so that we can enjoy and create an "Excellent Lifestyle" in our homes.

“In the past two years, we have witnessed the very strong demand among Filipinos for high quality Taiwan-made products to meet their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring high quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of TAITRA.

This year, the Taiwan Excellence will showcase their latest product line-up from the brands that includes: ACER, ASUS, MSI and PX for Information and Communications Technology products; Tatung, Sakura, and Caesar for Household Goods; and Johnson, Pacific and KYMCO for Sports and Leisure products.

The activities of teh said event started last June 3 to 5 in SM Megamall. It'll continue this July 8 to 10 in SM Mall of Asia, August 19 to 21 in Trinoma, and October 21 to 23 in Market! Market!

For more info about visit the website of Taiwan Excellence now.