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Vivo Is Still A Top 5 Global Smartphone Brand!

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Despite of the "roller coaster" type of competition, Vivo Mobile has retained the top 5 smartphone brand in the world ranking for five straight quarters.
Vivo Is Still A Top 5 Global Smartphone Brand!
Vivo smartphones

This is according to the latest data from IDC which stated 1.47 billion units was sold last tear, a record high coming from 1.44 billion last 2015. As for Vivo, the brand had a significant 103% growth last 2016 from 2015.

In particular, Vivo has sold more than 77.3 million smartphones last 2016 coming from just 38 million shipments last 2015. Last holiday quarter alone, the emerging Chinese smartphone giant shipped a total of 24.7 million smartphones!

The reason behind this is the very aggressive marketing approach and presence of the brand paired with high-quality products.

“Majority of shipments continue to be in China, but Vivo has been extremely aggressive with its marketing in a number of countries in Asia as it looks to extend its global reach,” the global market intelligence firm explained. 

Also, the firm knows the shift in preference of many customers. They're choosing more affordable smartphones with high-quality rather than the pricey brands. 

“The top three Chinese vendors are persistently applying pressure on Samsung within China, thanks to a vast portfolio of affordable, well-built devices - not just low-end but high-end devices, which have proven viable options for consumers looking to save money and upgrade without sacrificing quality,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker.

In the Philippines, "the selfie capital of the world", Vivo made a mark by making great performing "selfie-centric" smartphones in all price ranges, Vivo V5 Lite, Vivo V5, and Vivo V5 Plus.
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