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IDC: Vivo Is The Fastest Growing Smartphone Brand Today

After barging into 5 best performing smartphone vendor in the PH last Q2 of 2017, IDC claims that Vivo is now the fastest-growing smartphone brand in the country.
IDC: Vivo Is The Fastest Growing Smartphone Brand Today
Vivo V5s

In less than two years, Vivo has established its place in the highly competitive mobile smartphone scene, 
both in the Philippines and abroad due to its selfie-focused approach paired with affordable pricing.

As a result, Vivo was in the top 5 and grew 66 percent quarter-on-quarter for the Philippine smartphone market.

OPPO and Vivo disrupted the smartphone retail space through cash-rich marketing, aggressive sales promoter incentives and previously unseen levels of retailer support. This challenged the traditional vendor-dealer relationship smartphone vendors have been accustomed to, and while leading vendors have been able to adapt, smaller players with less marketing and merchandising budget on their disposal were unable to do so, thus suffering drops in market shares says Jerome Dominguez, Market Analyst for Client Devices, IDC Asia/Pacific.

This Christmas holidays, IDC expects smartphone sales to increase. Vivo could capitalize on that by providing more products with competitive specs and features for the price.

Related: IDC Revealed The Top 5 Global Smartphone Vendors For Q2 2017

In case you missed it IDC is the premier global provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets.

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