MyPhone, the pioneering local handset brand in the country together with ABS-CBN Publishing has launched the NoInk app earlier. It is an interactive multimedia reading app that aims to bring an enjoyable reading experience within the reach of more Filipinos.
|MyPhone and ABS-CBN executives|
Starting this October of 2016, the app will be pre-installed in the 14 new upcoming MyPhone devices and will be seeded thru the other 2 million smartphones of MyPhone via OTA (over the air) update.
NoInk will include the most up to date and relevant features on pop culture, celebrities, and lifestyle content. There will also be biographies of popular individuals and other exclusive contents by ABS-CBN Publishing.
“This is the first time that our product will be pre-installed in mobile phones. We are very happy to be partnering with a trusted phone brand in our goal of bringing engaging experiences and trending content to the public in a more interactive manner,” said Lopez.
“MyPhone has established a credible reputation as an affordable mobile phone that champions the Filipino culture. By carrying NoInk in our phones and devices, we are able to bring our countrymen closer to content that will make them enjoy being Filipino, and be proud about being Filipino,” he explained.
It'll the the one stop shelf, where users can purchase digital copies of ABS-CBN Publishing such as magazines, books, and different titles from publishers in the country with affordable price tags.
Apart from MyPhone devices, the app can also be downloaded for FREE via iOS and other Android devices.