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Counterpoint: realme is now the number 2 smartphone brand in the PH!

Counterpoint research claims that 2-year-old brand realme has taken second place in the Philippine market with over 7,400 percent year-on-year growth!
realme C12

Q2 2020 research reveals

realme SEA Q2 performance
realme SEA Q2 performance

In a recent article post on the Counterpoint research website, it was revealed that despite the declining market, realme's Q2 shipments grew in south-east Asia.

In the Philippines, realme grew 97 percent Quarter on Quarter and has now surpassed OPPO, Xiaomi, and Samsung to take the second spot. This is a massive leap from its 5th place during the previous quarter.

This is just the tip of the iceberg as realme has reached a year-on-year growth of over 7400 percent and has now over 21 percent of the Philippine market share. 

This performance is consistent in other markets. In Singapore, realme grew 100 percent QoQ while in Bangladesh, realme grew a massive 1000 percent.

Research Analyst Abhilash Kumar said that the right channel strategies, effective marketing, and good value-for-money products across all price bands helped realme defy the market decline.

What do you guys think?

Source: Counterpoint
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