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MediaTek announces MT9638 4K Smart TV chip for AI-powered interactive multimedia experience

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MediaTek just announced its latest 4K Smart TV chip with the MT9638. It has an integrated APU for better AI enhancement technologies.
MediaTek announces MT9638 4K Smart TV chip for AI-powered interactive multimedia experience
MediaTek MT9638 4K Smart TV chip unveiled

MediaTek MT9638 4K Smart TV chip now official

The MediaTek MT9638 uses its high-performance AI processing unit for different AI-enhancement technologies such as AI super-resolution, AI picture quality, AI voice assistants, variable refresh rate, and MEMC so graphics appear smoother. It makes competitively priced 4K smart TVs easier to manufacture without omitting any of the premium smart features.

It has a multi-core ARM Cortex A55 CPU, Mali-G52 GPU, and a dedicated MediaTek APU. It supports up to 4K60 resolution with multimedia decoding engines for HEVC, VP9, and AV1 content. It also has HDR10+ support, Dolby Atmos, and DTS Virtual X surround support.

With the built-in AI picture quality technology, the chip enables real-time content and scene recognition. It automatically adjusts color saturation, brightness, sharpness, dynamic motion compensation, and smart noise reduction to improve the overall image quality.

AI super-resolution plus the MEMC technology allows the MT9638 to intelligently upscale resolution through multi-frame blending to deliver clearer images at the smart TVs native resolution. The chip now also adds WiFi 6 support, HDMI 2.1 support with VRR, AI voice recognition, AI-enabled video calls, and more. 

The MediaTek MT9638 Smart TV chips are expected to reach the consumer market by Q2 2021.

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