Sony Philippines unveils Bravia X90J 4K LED TV, price starts at PHP 77,799!

Sony recently launched the BRAVIA X90J 4K LED TV, packed with "Cognitive Processor XR" and other innovative technologies in the Philippines.

Sony Bravia X90J

Sophisticated design and innovative features

The Sony BRAVIA X90J showcases a minimalist design built with a super narrow bezel, making eyes focus more on the display. This premium TV also sports a Slim Blade Stand designed for a classy and luxurious look. 

Sony said that it uses Cognitive Processor XR, the company's own technology that makes use of a new processing method "designed to mimic the way human brains think and respond".

With the combined precision of a Full-Array LED panel, XR Triluminos Pro, and XR Contrast Booster, the Bravia X90J is claimed to deliver deeper blacks and brighter bright areas. As a result, this will create ultra-realistic pictures and graphics full of lifelike contrast.

Moreover, Sony's XR Motion Clarity technology can cross-analyze data to ensure action stays smooth, bright, and clear with no blur. Meanwhile, this appliance also comes with sound-positioning tweeters. This means that the sound from the television matches precisely with what’s on the screen for a truly immersive experience

Aside from that, the Bravia X90J is compatible with Google Assistant so users can have a more convenient and smarter viewing experience. 

This new Sony television comes in 55-inch, 65-inch, and 75-inch.

Price and availability

Sony Bravia X90J 55" - PHP 77,799

SonyBravia X90J 66" - PHP 99,999

Sony Bravia X90J 75" - PHP 166,699

For those who are interested in the Bravia X90J, you may visit the flagship stores of Sony Philippines in Lazada and Shopee.