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Smart taps Olympic gold medalist Hidilyn Diaz as its newest endorser

Hidilyn Diaz, the Philippines' first Olympic gold medalist has become Smart's newest ambassador.
Smart taps Olympic gold medalist Hidilyn Diaz as its newest endorser
Hidilyn Diaz

The weightlifting queen is their latest endorser!

A partnership made with a mission to empower and inspire Filipino athletes and the million subscribers of the telco. The collaboration is no surprise though as MVP Sports Foundation had a history of helping out the majority of the athletes in the country.

The SVP and Head of Consumer Wireless Business at Smart has said:

Hidilyn has given us something priceless amidst the challenges we all face. In her winning moment, she uplifted all of us and reminded the whole nation what triumph feels like. Her historic success is every Filipino’s success story. She is committed more than ever to keep on inspiring Filipinos, and we want to work with her in telling new stories of hope, inspiration, and excellence. We look forward to a fruitful partnership with another world-class Filipino athlete in Hidilyn.

Now the Filipina Weightlifter is the newest Katropa for Smart's value brand TNT, promoting Filipino values among the youth such as being "simple at totoo, mapangarap, madiskarte, positibo, and makatropa".

TNT also wants to encourage local talent by providing a platform for them to showcase their abilities to the rest of the world, and the brand is delighted to have the gold medalist as part of their family to spread positivity and motivate the Filipino young to pursue and achieve their goals.

Meanwhile, the Philippines' gold medalist mentioned these inspiring words:

Andito ako lumalaban para sa Pilipinas. I don’t want to give up for myself and for you because young athletes deserve a role model who doesn’t give up on her dreams. This is one of the reasons why I decided to partner with Smart and TNT, so we may continue to inspire others. Smart is also like home to me. It’s a brand that has always been there for me from way back.

For TNT, they have seen how the top-tier athlete has displayed resilience in facing challenges as well as overcoming obstacles and achieve her goals.

For this reason, she is definitely a role model for the young Filipinos that can truly recognize and take inspiration from, said Miriam Choa, Smart FVP and head of Prepaid Business.

What do you guys think?

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