YouTube Remains Philippines’ #1 Video Platform in 2026, partners with ABS-CBN, GMA & TV5

A Kantar study claims that YouTube has a 97 percent viewership in rural areas and a 60 percent extra reach beyond traditional TV.

YouTube has become Unstoppable?

YouTube is the video streaming king in the Philippines

YouTube is still the clear leader in video streaming in the Philippines. In 2026, Filipino content has gone from 'unskippable' to truly 'unstoppable,' thanks to millions of everyday creators and the country's biggest broadcast networks.

Whether it's a grandmother in rural Mindanao watching her favorite teleserye, a student in Manila catching BINI's latest performance, or a dad in Bacolod checking the evening news, Filipinos turn to YouTube first. The platform has become the heart of Filipino culture - connecting local stories with global moments.

YouTube partners with ABS-CBN, GMA, and TV5

Kantar Study Confirms YouTube's Massive Reach:

A 2025 Kantar study proves just how dominant YouTube has become:

• #1 Video streaming platform in the Philippines by reach
• 97 percent of Filipinos in rural Visayas and Mindanao watched online TV programs on YouTube in the past month
• 60 percent incremental reach beyond traditional linear TV

These numbers show YouTube isn't just popular, it's now an essential bridge that brings more Filipinos into the conversation than ever before.

YouTube can boost your brand

Powerhouse Partnerships with ABS-CBN, GMA, and TV5

The unstoppable momentum comes from a strong partnership between YouTube and the Philippines' top networks: ABS-CBN, GMA, and TV5. Together, they deliver the best in news, drama, live sports, and variety shows available anytime and anywhere.

ABS-CBN brings heart pounding kapamilya dramas designed for mobile viewing during commutes and evenings.

GMA Network delivers trusted news that reaches Filipinos across the globe. 

A Multi-Platform Powerhouse

TV5 captures real-time excitement with live sports and variety shows. The network has grown to 15.3 million subscribers and 25.4 million unique viewers on YouTube.

Behind the advanced technology is a simple mission: deliver high-attention, high-impact content that feels like a home for every Filipino teacher, youth, the LGBTQIA community, consumers, and more.

As the country heads into another year of growth, YouTube and its partners are committed to keeping Filipino stories moving, growing, and thriving on the world's biggest stage.

YouTube isn't just the #1 video platform in the Philippines; it's where Filipino culture lives, breathes, and connects. And in 2026, that connection has never been stronger.

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