Converge launches BizFriends Rewards, a loyalty program for MSMEs

Converge launches BizFriend Rewards, a loyalty program offering MSMEs perks, experiences, and business growth opportunities beyond connectivity.

Converge unveils BizFriends rewards

A fun way to support PH local businesses

Converge has launched BizFriend Rewards, a loyalty and engagement program aimed at supporting micro, small, and medium enterprises (MSMEs) through rewards, experiences, and business development opportunities alongside its connectivity services.

The 3 focuses of BizFriend rewards

The program marks a strategic move by Converge SME Solutions to position itself as a long-term partner for its MSME customers.

MSMEs are at the heart of our growth story, and BizFriend Rewards reflects how we value them beyond transactions," said Dindo Marzan, Senior Vice President and Head of SME Group at Converge. "We want our customers to feel that they are not just subscribers, but partners we grow with.

BizFriend Rewards was designed to make our MSME customers feel genuinely valued, not just for their subscriptions, but for the ambition and resilience they bring to their businesses every day," said Thirdee Deacosta, Loyalty and Retention Manager at Converge. "Through this program, we hope to create stronger relationships built on trust, appreciation, and shared growth.

The program is built around three pillars: Choice, Chill, and Circle. BizFriend Choice gives customers a selection of perks and freebies when renewing contracts or upgrading plans, offering businesses options intended to add direct value to their operations.

Business owners today want solutions that adapt to their needs, Marzan said. By giving them a choice, we empower them to get more from their partnership with us.

BizFriend Chill focuses on customer engagement through shared experiences, including private screenings, concerts, dining events, and seasonal gatherings, to build connections between Converge and its MSME customers.

We believe relationships are built not just in boardrooms, but in shared moments," Marzan said. "These experiences are our way of celebrating our customers and their journey."

BizFriend Circle serves as a platform for business development, offering workshops, seminars, and opportunities for MSMEs to gain visibility through trade events and digital promotions.

Our role goes beyond providing internet connectivity. We are here to enable growth," Marzan said. "Through BizFriend Circle, we are opening doors for MSMEs to learn, connect, and thrive." Angela Gutierrez, Vice President and Head of Converge SME Marketing, described the initiative as an effort to build lasting ties with customers. "With BizFriend Rewards, we are creating a community where our customers feel supported every step of the way."

For more information on Converge SME Solutions, visit https://www.convergeict.com/sme.

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