JG Superstore opens first flagship store at the SM North EDSA

JG Superstore has officially opened its much-awaited flagship store on the 3rd floor of The Annex, SM North EDSA.

JG Superstore on the 3rd floor of The Annex

Next New Hub for Creators and Photography Fans?

Whether you're a hobbyist snapping weekend shots, a content creator building your setup, or a pro looking for serious gear, this spot aims to be your one-stop destination.

JG Superstore has built a strong reputation as a trusted source for quality cameras, lenses, lighting, audio equipment, studio gear, and accessories. Moving from their Annapolis location in San Juan to this high-traffic mall location makes it easier for shoppers from Quezon City and beyond to browse, test products hands-on, and get expert advice.

FUJIFILM Cafe at store entrance

Visitors can expect:

• A wide selection of top camera brands, lenses, accessories, and studio equipment
• Options for video and audio equipment for creators
• Trade-in services to upgrade their old cameras or lenses
• A spacious, modern layout designed to let customers browse and test products comfortably.

The store recently moved from its previous location to a more accessible spot for shoppers from Quezon City. It had a soft opening in late April 2026, and the word spread quickly among Photography enthusiasts.

JG Superstore's Used Camera Wall

Why SM North EDSA?

SM North EDSA is a shopping landmark that is always packed with people, easily accessible via public transportation, and surrounded by other great stores and dining options. 

With more Filipinos getting into Photography, vlogging, and social media content, having a large, well-stocked store in a central location is a significant advantage. Whether you're shopping for your first mirrorless camera, drone accessories, or professional lighting setup, the team at JG Superstore is ready to help you find the right fit.

The store is now open during regular mall hours.

What do you guys think?