Huawei And Leica Max Berek Innovation Lab Announced, A New Camera Research Center!
|The award winning Huawei P9|
The future of mobile photography is secured!
|Ren Zhengfei, CEO of Huawei (right) and Dr. Andreas Kaufmann, majority shareholder and chairman of the advisory board of Leica Camera AG(left), signing the agreement on the establishment of the ‘Max Berek Innovation Lab’|
“In the future, over 90 percent of data traffic will be images and videos,” said Ren Zhengfei, CEO of Huawei. “The Max Berek Innovation Lab provides the capacity to establish an even closer partnership with Leica, leading to continuous improvements in image and video quality. As a result, we will deliver the most advanced innovations in the smartphone camera market and bring greater value to consumers.”
“With the founding of the Max Berek Innovation Lab, Huawei and Leica Camera AG are expanding the scope of their successful strategic relationship and are laying the foundation for close collaboration in research and development of groundbreaking technologies in the imaging segment,” emphasized Dr. Andreas Kaufmann, majority shareholder and chairman of the advisory board of Leica Camera AG.
“Huawei and Leica share not only enormous innovation power and years of research experience, but also their dedication to providing the highest quality standards. The Max Berek Innovation Lab offers us a historic opportunity to unite the resources and extensive expertise of both companies to pioneer game-changing technologies,” confirmed Markus Limberger, Chief Operating Officer (COO) of Leica Camera AG and Director of the Max Berek Innovation Lab.
Located at Leica's global HQ in Wetzlar, Germany, the lab is named after the great Max Berek who pioneered the first Leica lenses in the world and envisioned by Ren Zhengfei, CEO of Huawei and Dr. Andreas Kaufmann, majority shareholder and chairman of the advisory board of Leica Camera AG.