IDC: Tablet Market continues to decline, Apple is still on top (Q3 2017)

According to the latest data of IDC's Worldwide Quarterly Tablet Tracker, the global tablet market continues to decline. It is down by 5.4% year-over-year.

Top 5 global tablet vendors

The growing demand for smartphones combined w/  lengthening replacement cycle of tablets and the strengthening position of traditional PCs are the reasons why the tablet market is down for twelfth consecutive quarter.

Apple is still on top w/ 10.3 million units shipped or 25.8% of the market share due to its enhanced iPad line. Apple was followed by Samsung w/ 6 million units or 15% of the market share. Samsung still relied on the low cost Galaxy Tab A and E series.

Amazon surpassed Huawei for the number 3 spot w/ 4.4 million units shipped or 10.9 percent of the market share. The company managed to grow 38.7% on an annual basis. The company's aggressive low cost hardware strategy is quite successful. 

Huawei and Lenovo are statistically tied for the fourth place w/ 3 million units shipped. Huawei is just a hair ahead in the market share w/ 7.5% versus 7.4% of Lenovo.

Can the tablet market bounce back?

Let's see!

Source: IDC