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CLOY lead Son Ye-jin is the newest face of Smart, reveals new signature plans

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Joining on-screen partner Hyun Bin, PLDT's wireless arm Smart has tapped South Korea's "Nation's first love" and superstar Son Ye-jin as the newest face of its signature plans.
CLOY lead Son Ye-jin is the newest face of Smart, reveals new signature plans
The "Queen of Melodrama" is the newest face of Smart

It's official, Se-ri's choice is Smart

Replacing Miss Universe 2018 Catriona GraySon Ye-jin will be endorsing the improved Smart Signature Plans just days after the initial launch of Smart's commercial 5G network.

Son Ye Jin's appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish. This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-Pop hits, and stay updated on their K-idols online, says Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business at Smart.

More than this, we know Son Ye Jin embodies the Smart Signature brand as it simplifies the postpaid experience so customers can make their mark in their career or passion, she adds.

As an actress, I am always grateful for having a platform to entertain and touch the lives of others through my craft. I thank Smart for giving me a way to specifically reach out to my Filipino fans and inspire them to make a mark in whatever path that they have chosen. I wish to see you all soon, says Son Ye Jin, who earned the title "Queen of Melodramas" in South Korea for her string of hit series and movies.

Smart tapped Son Ye-jin due to her strong popularity along with on-screen partner Hyun Bin. Smart also listened to its customers who wanted to get Son Ye-jin as well.

For the fans of the #RiRi couple, Smart said that they are thinking to bring Son Ye-jin and Hyun Bin together to the Philippines depending on their schedules.


A part of Son Ye-jin's 1-year Smart contract is 3 visits to the Philippines.

New Smart Signature Postpaid Plans

Official poster of Smart Signature with Son Ye-jin
Official poster of Smart Signature with Son Ye-jin

With Smart Signature, Smart said that subscribers can take advantage of the newly launched 5G technology using Smart 5G-certified devices at select Smart 5G sports in Metro Manila.


The new Smart Signature comes in SIM-Only or Device Plans in S, M, L, and XL. The plans feature data inclusions starting at 5GB for PHP 999 per month to 60GB for PHP 2,999 per month.


Smart Signature customers will also get to enjoy perks and rewards via MVP Rewards.


Basically, what's new with Smart Signature is it is 5G-ready now.


Smart added that there will be surprises regarding the plans in the next few days.


To know more about Smart Signature, visit this link.

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