ITZY announced as Mobile Legends Global Brand Ambassadors!

Moonton unveils K-pop sensation ITZY as their Global brand ambassador for the game Mobile Legends: Bang Bang.

The announcement poster

ITZY as global brand ambassadors of MLBB!

The gamer publisher hinted at them previously on their YouTube trailer posing a shadow that resembles the girl group. ITZY is going to be featured in the upcoming 515 ALLSTAR event which we could "likely" expect a music video as the event has been producing music videos each year.

The teaser poster

This is also one the biggest annual online activities for players as it contains a lot of prizes upon doing some quests while also giving out new content and challenges for players to do.

Meanwhile, ITZY is popularly known for hits such as "Wannabe", "Dalla Dalla", "Not Shy", "Loco" and "In the morning". The members of the group are known as Yeji, Ryujin, Yuna, Lia, and Chaeryeong. 

Moonton has partnered with different personalities before to promote their game such as Manny Pacquiao and Neymar Jr both of which have their own skin in the game.

However, this will be the first time the developer has teamed up with a K-pop girl group. While there have been skins from the previous alliances, it has been hinted that ITZY won't be part of the game's skin for now. 

There are also leaks that the 515 ALLSTAR will feature different "Epic" grade skins with "idol-like themes" but the faces are far from the image of ITZY.

It's still unclear what projects the idol group will be doing under Moonton and who knows we might see a skin of their own in the future or not.

We will get to see them on March 31, 2023, as per Moonton's announcement.

What do you guys think?

Source: Mobile Legends