GCash updates features with Green Transaction Alerts!
The new feature better informs users of carbon reduction through their digital transactions.
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| GCash Green Transaction Alerts! |
Boosting Globe’s sustainability efforts
According to an Inquirer report, the fintech giant added a new feature called Green Transaction Alerts. This shows users the grams of carbon they reduced by doing their transactions digitally.
This is GCash’s latest innovation that supports its commitment to sustainability.
In 2019, GCash tapped the China Beijing Environmental Exchange to compute carbon emissions of manual transactions converted to digital ones. The Green Transaction Alerts feature uses the same computations and metrics.
Sustainability is embedded in the way GCash conducts its business, and we’ve provided ways for our users to see how their actions on the app also contribute to environment-friendly actions that ultimately protect our planet and contribute to a greener future, said GCash Sustainability Head CJ Alegre.
The Green Transaction Alerts complement other in-app sustainability features of GCash, including GForest, which allows users to contribute to reforestation efforts through gamification. As of 2024, a total of 2.7 million trees have been planted by GCash made possible by users’ digital transactions.
We continue to look for ways to become an even more sustainable company, and more importantly, to provide avenues for Filipinos to take action for the planet – and this is only the beginning as will gradually make these alerts available for other transactions in the coming months. Combining the power of tech with innovation and creativity, we hope this will form a habit for Filipinos to consciously act towards creating a positive impact with every simple digital transaction they make, Alegre said.
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