DITO bags recognitions at Marketing Excellence Awards 2024
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| Photo from DITO |
2 golds, 1 silver for "Galing DITO"
DITO Telecommunity's digital marketing campaign, Galing DITO, recently won two gold awards and a silver at the prestigious Marketing Excellence Awards 2024 (MEA).
In a statement, DITO said the campaign earned gold in both Excellence in Social Media Marketing and Excellence in Multilingual Marketing, while also securing silver in Excellence in Brand Strategy.
The Marketing Excellence Awards, a Singapore-based platform, recognizes outstanding marketing campaigns across Asia. The winners were selected by an independent panel of senior industry experts.
Initially launched in 2022, Galing DITO returned this year with a focus on showcasing Filipino excellence by recognizing emerging talents from diverse cultural backgrounds. The campaign featured a lineup of artists, including Grace Palicas, a tattoo artist from Cordillera; Nhoda Muñoz, a miniature artist from Pampanga; Cid Cempron, a blacksmith from Central Visayas; Joneil Severino, a leaf artist from Eastern Visayas; Nurainie Ampatuan, a fashion designer from Bangsamoro; and Bea Vega, a surfer from Siargao.
This year’s movement is headlined by the fast-rising Pinoy pop boy group Alamat, known for its multilingual songs and members coming from different regions in the Philippines. They performed the official "Ang Galing DITO" music video, further elevating the campaign's message.
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