Uratex wins Reader's Digest' Platinum award 17th years straight

Leading foam and mattress manufacturer, Uratex, receives a Platinum award from Reader's Digest for the 17th time.

Awarding ceremony

Providing high quality comfort for nearly 6 decades

Uratex invited media and KOLs for a tour of its flagship facility in Plaridel, Bulacan, to showcase its commitment to quality and reliability to its valued customers.

The other 16 Platinum awards from previous years

Then, it is followed by an awards ceremony at RONAC Living Gallery in Mandaluyong. The event has a theme of "Tried, Tested, Trusted," commemorating the brand’s 17th consecutive Trusted Brand Award from Reader’s Digest.

Uratex says this award positions the firm as a market leader, emphasizing trust built through consistent product quality and operational excellence. 

Being named a Trusted Brand for 17 years is a meaningful affirmation," said Peachy Medina, Uratex Managing Director. "Trust is earned through our products, service, and the promises we keep.

Now in its 57th year, Uratex remains a household name known for its durability  comfort, and innovation. Natividad Cheng, Uratex CEO, added, "For decades, we’ve stood by our customers with comfort and quality. This award reflects the reliability Filipinos placed in us."

Behind Uratex’s Operations

The event included a tour of Uratex’s 45-hectare Plaridel facility, although the brand noted only 15 hectares were covered as of the moment and has been operational since year 2000.

Largest Uratex production Facility

We were able to observe foam production where raw materials are mixed according to quality standards. Moreover, we also saw cooling, curing stations, automated cutting systems, and quality testing and assembly. The latest upgrades, like the automated mattress assembly lines, have boosted efficiency and reduced waste, the firm added.

Below are the  highlights we witnessed inside the facility:

Mixing area

Precision in manufacturing - Strict quality protocols are followed in foam block production to ensure consistency in density and durability.

Foams passing through conveyors

Automated cutting and assembly - Advanced machinery optimizes material use and reduces waste, while new automated mattress assembly lines (introduced in 2023) enhance efficiency.

Research and development

Rigorous testing - An in-house lab conducts durability, density, and performance tests, adhering to ISO 9001:2015 standards.

Durability testing

Streamlined distribution - Upgraded racking systems and loading areas ensure timely delivery across the country

Outbound facility

The Uratex Plaridel Plant employs more than 500 workers across production, warehousing, and distribution to meet the country's demand. Meanwhile, Peachy Medina highlighted ongoing expansion plans, including a new distribution center to improve delivery services.

Celebrating partners and milestones

The celebration at RONAC honored long-term partners, including the Philippine Orthopedic Association and the Philippine Society of Sleep Medicine, for advancing sleep health standards. Reader’s Digest presented Uratex with its 17th Platinum Most Trusted Brand Award for mattresses, based on consumer surveys assessing trust, quality, and purchase intent.

Cheng, accepting the award, stated, "This recognition reminds us to keep earning the trust of Filipino families every day.

Trust through execution

The brand's "Tried, Test, Trusted" tagline highlights Uratex's core operational philosophy that drives its promises to consumers. With almost 60 years of steady growth, the company remains to prioritize product quality, service reliability, and enduring relationships with customers and communities.

Medina said that while awards and milestones are cause for celebration, the work continues  every day on the business operations, factory floor, in distribution channels, and in homes across the country.  "What we do every day is really about helping people sleep better, live better, and trust that we're here for the long run," she said."That trust is not something we take for granted-it's what pushes us to do better, every day.

As Uratex moves into 2025, the company is prioritizing three key initiatives: advancing manufacturing innovation, expanding nationwide accessibility, and strengthening its legacy of trust for future generations.

Highlighted products during the event

The three beds at the RONAC Living Gallery

The brand also displayed a few of its products during the event. The top of the line is called  Premium Touch Viscoluxe. It features Smart Reflex Pocket Springs, Senso Memory Foam, Tencel Mattress Cover, Treated with Sanitized, Power Edge Support Foam to provide users substantial comfort and durability on their sleep.

Next is the Uratex Orthocare which is designed to provide remarkable pressure relief and back support to its users. It features Orthofirm Foam technology with air circulation, Treated with Sanitized for protection agains bacteria, odor, and such. It also has Biorytmic Knitted Fabric which the brand claims has energy-restoring mineral for vitality, balance and concentration and enhancement.

The third product is called the Thrill Hybrid, it features 10-inch thick mattress that fuses cradling comfort of memory foam and notable support of a pocket spring system. Additionally, it has Premium Knitted Fabric with a combination of memory foam and conventional foam to provide improved sleep quality to its users every night.

Price and availability

Uratex Orthocare (Queen size) - PHP 19,700

Uratex Thrill Hybrid (Queen size) - PHP 19,995

Uratex Premium Touch Viscoluxe (Queen size) - PHP 31,800

You may check these products at Uratex official website. You can purchase them through RONAC Living Gallery, Robinson's Malls and SM Stores nationwide.

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