MUJI USB Type-C Mobile earphones with microphone launched in time for the Perfomative Male trend

MUJI Global Instagram page posted upcoming products, including a new wired USB-C Mobile Earphones with a microphone.

MUJI USB-C wired Mobile Earphones with microphone close-up

Is this to cash in on the Performative Male Trend?

The MUJI USB-C Mobile Earphones with Microphone combine functionality and style, featuring a USB-C plug, a volume/call controller, and comfortable earpieces. With a 1.2-meter cord and a lightweight 15-gram design, they’re ideal for everyday use. Compatible with USB-C Android and iOS devices, these earphones offer seamless connectivity.

Long 1.2m length

Launched amid the rising "Performative Male" trend, these wired earphones resonate with a cultural movement where men embrace exaggerated masculine traits for social approval or to meet traditional expectations. Often seen on platforms like X, this trend emphasizes a rugged, nostalgic aesthetic tied to early 2000s masculinity. The stereotypical performative male look includes wired earphones, a book, and a matcha drink, symbolizing a "grittier" or simpler era. However, critics argue that this focus on appearance over authenticity can foster toxic behaviors or mental health challenges.

MUJI’s wired earphones align with the performative male’s minimalist, anti-mainstream vibe, offering practicality and a retro aesthetic. Perfect for fitness enthusiasts or those rejecting flashy wireless trends, they’re a stylish, functional accessory for the modern man.

Japan price with direct to PHP conversion (no taxes and duties yet):

MUJI USB-C Earphones packaging

MUJI Mobile Earphone with Microphone USB-C type - JPY 1,290 (around PHP 499)

As of this article's writing, the product is listed on the MUJI Japan website, but it is not yet available for pre-order or purchase. There was no indication of when it will be available.

There is no word yet on Philippine availability and pricing.

What do you guys think?

Source: MUJI