nubia increases PH expansion budget to reach 50 kiosk count in 2026

The company has tapped various partners to fuel its expansion efforts.

Courtesy: nubia

More new nubia stores in the Philippines soon, new products are coming

nubia is fuelling its growth efforts in the country, with a 15 percent increase in its retail expansion budget to reach its goals, which include a 50-kiosk count in 2026.

We are building a stronger omnichannel presence that makes nubia more accessible to Filipino consumers, said Gavin Lian, Country Head of nubia Philippines.

From 2024 to 2025, nubia said it expanded its offline retail footprint as part of its strategy to bring the brand closer to consumers through physical stores and mall-based touchpoints. The brand increased its kiosk count from five in 2024 to 32 by the end of 2025.

Concept stores also grew from two to six during the same period and are projected to reach 12 this year, while two lounges were introduced in 2025 as part of its premium retail rollout.

The company said its sustained commitment is complemented by strong e-commerce performance across TikTok Shop, Shopee, and Lazada, reinforcing the brand’s omnichannel growth strategy.

Across its physical network, nubia’s retail touchpoints expanded from 700 in 2024 to over 1,200 by the end of 2025, with a 2026 target of 1,500. Distribution stores likewise grew from 800 to more than 1,400, with plans to reach 1,600 by the end of this year.

Beyond Mega Manila, nubia has lined up new and upcoming locations across the country, including a concept store at NCCC Mall Davao and another at Robinsons Place Dumaguete, as well as kiosk openings in Waltermart malls and additional Pacific Mall locations across Luzon.

The company's expansion efforts will also be supported by mall partners, including SM Malls, Robinsons Place, Waltermart, Gaisano Mall, Ayala Malls, Pacific Mall, NCCC Mall, BQ Mall, and KCC Mall.

Looking ahead, nubia is set to further expand its product portfolio in the Philippines, including the upcoming launch of a new gaming series. Slated to arrive this March, the new release underscores nubia’s commitment to bringing more performance-driven and accessible devices to the local market, giving fans and consumers more to look forward to in the next few months.

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