Kris Aquino returns to Shopee as brand ambassador

Dubbed "Queen of All Shopee," Aquino will go live during the 10.10, 11.11, and 12.12 sales.

Kris Aquino for Shopee

Live during Shopee's biggest sales

Kris Aquino, known as the "Queen of All Media," is returning to Shopee as its brand ambassador, this time with the title "Queen of All Shopee."

Image from Shopee

Shopee said Aquino will bring her shopping expertise to Shopee VIP, Shopee Live, Short Dramas, and the year's biggest double-digit sales. Her debut as Queen of All Shopee is set for later this September, the company said.

On Shopee Live, Aquino will share her personal picks, react to products and deals, and interact directly with shoppers as they browse alongside her, according to Shopee. She will be live during the 10.10, 11.11 and 12.12 mega sales, where she will share picks, react to deals and shop with her audience in real time.

Coming back to Shopee feels very natural because I already shop here Aquino said. Now I get to share more of what I discover, what I think is worth buying, and hopefully help people find things they'll love too.

Shopee said the title draws on a legacy built over decades. From beauty and fashion to food, travel, and everyday discoveries, the company said Aquino became known for knowing what she liked and telling audiences why. It added that "Kris Aquino-approved" became its own seal of approval.

Aquino, who describes herself as a shopaholic, has been a Shopee VIP subscriber since December 2025. Shopee said she maximizes the program's daily 20% discount and other perks during the festive season.

If you know you're going to shop, then you might as well make every purchase count, Aquino said. I've experienced the savings myself with Shopee VIP, and those savings really do add up.

Shopee teases more "Kris Aquino Approved" picks this year—just check the app to see what she's adding to her cart.

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