Apple teases "Pro and Tell" event as U.S. manufacturing expands for iPhone Duo and iPhone 18 Pro
Apple's Greg "Joz" Joswiak hints at next week's showcase, as new Perryman and Qnity deals enhance domestic production for Apple's flagship hardware.
 |
| Apple confirms 'Pro and Tell' launch this October 28 |
October 28 "Pro and Tell" event confirmed
Apple is increasing its momentum for its fall hardware lineup. After a brief teaser from Greg "Joz" Joswiak, Apple's Senior Vice President of Marketing, which suggested an event on October 28 called 'Pro and Tell,' the company highlighted a significant expansion of its domestic supply chain that supports the new iPhone Duo and iPhone 18 Pro.
Marketing chief Greg "Joz" Joswiak set the stage for expectations on Apple's In the Loop feed with a short video clip and a brief message: "Can't wait to share and tell next week."
The event is scheduled for Wednesday, October 28, at 10 AM PT, and will take place in person in Los Angeles. It is expected to feature top-tier creators and introduce new pro-focused hardware. There is speculation surrounding long-awaited updates, including high-performance Mac models and revamped displays, building on the momentum of Apple's flagship releases.
MacRumors expects Apple to introduce a new OLED MacBook Pro, a new entry-level MacBook Pro with an M6 chip, an updated 24-inch iMac with an M6 chip, and a new iPad mini with the rumored OLED screen.
Apple Ramps Up Domestic Partnerships for the iPhone Duo and iPhone 18 Pro
 |
| Apple partners with Pennsylvania-based titanium producer Perryman Company |
Apple is significantly increasing its focus on domestic manufacturing. As part of its ambitious USD 600 billion investment commitment over the next four years in the U.S., the company has highlighted key domestic partners who are contributing to its latest hardware lineup.
Apple is committing up to USD 100 million over the next three years to the Perryman Company, based in Pennsylvania. If you're admiring the sleek grade 5 titanium enclosure of the new iPhone Duo (Apple's first foldable phone), you can thank Perryman. They melt, forge, and roll this ultra-durable metal, using at least 80 percent recycled titanium.
In Delaware, Qnity Electronics is providing specialized optical films that are crucial to the new variable aperture mechanism in the iPhone 18 Pro's camera system. The 48MP Fusion Main camera utilizes on-device intelligence to automatically adjust the aperture blades for precise exposure and depth control.
Broadcom is investing USD 1.5 billion to modernize its facility in Fort Collins, Colorado, with plans to produce 15 billion U.S.-made RF chips. Meanwhile, TSMC's fab in Arizona is scaling up advanced silicon manufacturing for Apple products.
Corning is expanding its production of Ceramic Shield and cover glass. By late 2026, all cover glass for iPhones—including the iPhone Duo—sold worldwide will be sourced from its plant in Harrodsburg.
All direct suppliers have pledged to operate on 100 percent renewable energy for Apple operations by 2030. Additionally, Apple’s 20,000-square-foot Advanced Manufacturing Center (AMC) located in Houston, Texas, is actively training small to medium-sized domestic suppliers in precision assembly methods.
What do you all think?
Post a Comment