Xiaomi is Philippines' mobile brand of the year!

Xiaomi Philippines has just been hailed as the mobile phone brand of the year at the recently concluded VP Choice Awards 2019.

Photo from Ms. Ava Castillo

VP Choice Awards 2019 Mobile Phone Brand Of The Year

The online fan-favorite brand garnered more votes from the public and judges to edge other nominated big brands such as Samsung, Huawei, OPPO, Vivo, and realme.

The nominated mobile brands

To secure the win, Xiaomi amassed 11K online public votes with 1K comments and 807 shares. Its nearest competitor only has 5.3K votes and less than 500 comments and shares. 

The 50 percent of the total score to win is from the public online votes.

The win is likely due to the company's impressive line-up of entry-level, mid-range, and flagship phones with incredible value for money.

2019 was a big year for Xiaomi as it introduced several mobile phone innovations such as the very first 64MP quad-camera phone (Redmi Note 8 Pro), the most-affordable Snapdragon 855 phone during its time (Mi 9T Pro), and the first 108MP penta-camera phone in the Philippines (Mi Note 10).

According to my interview with Ms. Ava Castillo, Xiaomi's Marketing Head in the Philippines, some of the company's best-selling devices in the country include the Redmi Note 7, Redmi Note 8 series, Mi 9T, and Mi 9T Pro.

VP Choice Awards (VPCA) is an award-giving body, which gives recognition to the brightest stars in the showbiz industry, to brands who excel in their field, and to deserving individuals who show brilliance in their craft.

See also: Sharp, Grab, and Shopee wins at VP Choice Awards 2019

What do you guys think?

Sources: Village Pipol, VP Choice Awards