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Smart taps Crash Landing On You superstar Son Ye-jin as its next endorser?

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We have spotted a Smart Signature banner bearing a woman's silhouette which appears to be the Korean superstar Son Ye-jin.
Smart taps Crash Landing On You superstar Son Ye-jin as its next endorser?
Yoon Se-ri is that you?

Another crush to land soon?

Almost two months after getting Hyun Bin as its endorser, Smart appears to be teasing another endorser, but this time, it is a woman. 


The latest banner photo released got the popular Netflix series "Crash Landing On You" fans gushing and guessing it to be the former's, on-screen love team.

It even got us curious as well since the tagline says: "The Signature Choice". To recall, Son Ye-jin's business on the Netflix series is called "Seri's Choice". Makes sense, right?


Son Ye-jin even posted a "boomerang" video on her Instagram which shows that she's about to ride a motorcycle. The shooting set that she is in looks very familiar as seen with Hyun Bin's TVC promo for Smart.

We're speculating that Smart could be getting Son Ye-jin to endorse their powerful 5G connection which went live today!

In case you missed it, Smart Signature, Infinity, and other Smart postpaid subscribers are to enjoy the benefits of Smart 5G in key business districts of Metro Manila via Smart-certified 5G-activated SIMs.


Smart revealed that 5G will be initially available in the following areas: Makati Central Business District (CBD), Bonifacio Global City (CBD), Araneta City, SM Megamall, and Mall of Asia Bay Area. 

A fan on Twitter even "revealed" that we're about to see a new advertisement on August 03, 2020! Check out his Twitter tweet thread:
We also spotted Smart's SVP and Head of Consumer Wireless Business Jane J. Basas posted an Instagram teaser showing what appears to be Se-ri herself.







A post shared by Jane J Basas (@janejimbas) on

Could the #RiRi couple get united through Smart's advertisements? We're about to find that out!

See also: PLDT, Smart can afford Hyun Bin and major network upgrades at the same time

Update: Smart shared a teaser on Facebook showing more hints such as #SeRiouslySmart (a reference to Ye-jin's CLOY character) and #SmartWeTrust (a reference to #InGroceryWeTrust shipping the BinJin Couple).


See also: CLOY lead Son Ye-jin is the newest face of Smart, reveals new signature plans

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