Smart announces "Simple, Smart Ako" campaign with Hyun Bin

Smart Communications, Inc. has formally unveiled South Korean superstar Hyun Bin for its "Simple, Smart Ako" campaign.

#SmartHyunBin

Hyun Bin for Smart

This is the first time that a local telecom giant tapped a South Korean superstar to be the face of the brand. Smart said that this is a bold statement asserting its commitment to bring "amazing experiences" to Filipinos through digital technology.

In the commercial, Smart and Hyun Bin showed speeds provided by its Smart LTE and Giga Promos. There is a new "Simple, Smart Ako" tagline as well.

Smart President and CEO and PLDT Chief Revenue Officer Alfredo S. Panlilio said that the tagline sums up the company's effort making amazing technology available and simple for Filipinos.

Related: CLOY lead Son Ye-jin is the newest face of Smart, reveals new signature plans

The ad primarily focuses on the "Giga Life for everyone" scenario through a wide range of Giga Promos catering to the different passions and needs of its customers.

Smart offers Giga Video for subscribers who binge-watch the latest K-drams, online shows, and series. Smart also has the Giga Stories for those who love sharing experience with anyone on social medial, Giga Games for mobile gamers, Giga Music for those who won't listen to tunes and podcasts, and Giga Work for easy access to productivity apps for both work and school.

To register to the Giga promos, simply dial *123#.

The "Hyun Bin Phenomenon" is pretty much due to digital technology - Filipinos have developed the craze because they are able to stream his shows, hear the buzz about him online, share their excitement with their friends, and even get to interact with him through social media, says Jane Basas, SVP and Head of Consumer Wireless Business at Smart

This makes him a perfect ambassador for Smart as we empower Filipinos with technological solutions made easy so they can enrich their daily lives and pursue their passions, she adds.

Filipinos are some of the warmest fans in the world, and I am thankful to Smart for giving me a way to reach out to everyone in the Philippines. Indeed, Smart has brought us closer than ever, says Hyun Bin, who first won the hearts of Filipinos in 2005, when a local TV network aired a Tagalog-dubbed version of his romantic comedy-drama, "My Name Is Kim Sam Soon."

Smart announced that there will be a Smart Hyun Bin Merchandise for its data plans as well. The local telco giant also revealed that Hyun Bin is coming and they're planning 3 events with him. The exact date and time are unverified yet.

See also: PLDT, Smart can afford Hyun Bin and major network upgrades at the same time