BLACKPINK hits 100M YouTube subs—first music artist to clinch Red Diamond Award

From hitting you with that "DDU-DU DDU-DU," to hitting 100 million subscribers on YouTube, BLACKPINK has officially become the first music artist in history to earn the platform’s prestigious Red Diamond Creator Award.

Photo from YouTube

BLACKPINK first music artist in history to earn the platform’s prestigious Red Diamond Creator Award

The Red Diamond Creator Award is reserved for creators who reach 100 million subscribers, which is YouTube's highest publicly recognized subscriber tier. This milestone cements Jisoo, Jennie, Rosé, and Lisa’s position as one of the most influential acts in the digital era.

Strong support from the Philippines

Image from BLACKPINK and YouTube

YouTube noted that the Philippines remains one of BLACKPINK’s strongest markets. Over the past year, the country consistently ranked among the top contributors to the group's 3.3 billion annual views, based on YouTube Charts data.

Filipino BLINKs have played a key role in Blackpink's journey to 100 million streaming hits, such as "Pink Venom" and "DDU-DU DDU-DU," the latter of which has surpassed 2.3 billion views on the platform.

A timely milestone

The achievement comes ahead of BLACKPINK's upcoming return as a full group. The quartet is set to release their third mini-album, [DEADLINE], on February 27, with the lead single "Go."

Image from BLACKPINK's Instagram

From their debut in 2016 to receiving YouTube's Red Diamond in 2026, BLACKPINK continues to expand its global reach both musically and digitally.

Google Easter Egg celebrates 100M milestone

Fans can also see the celebration extend beyond YouTube. Searching "BLACKPINK" on Google triggers a special Easter Egg animation, where the screen fills with celebratory confetti and red diamond icons marked “100M,” commemorating the group’s subscriber milestone. This Easter Egg works for both desktop and mobile, as shown below:

BLACKPINK's Google Easter Egg on Mobile

BLACKPINK's Google Easter Egg on Desktop

With a catalog filled with billion-view hits, BLACKPINK’s YouTube dominance shows no signs of slowing down. Which of their music videos is your go-to rewatch on YouTube?

What do you guys think?