realme remains to be the fastest-growing mobile brand in the world

According to Counterpoint, realme is still the fastest-growing smartphone brand in the world. The brand held this title for the last four consecutive quarters.

realme remains on top as the fastest-growing brand

The continuous growth of realme

Smartphone Shipment Market Share Q2 2020

realme is the only major brand to have a double-digit figure with 11 percent in the second quarter of 2020. In Q1 2020, Counterpoint also reported that realme is one of two brands to have registered positive growth with 157 percent YoY.

In addition, realme also claims a fair share of the market in Southeast Asia. It recorded a 102 percent YoY growth in Q2 2020 sell-in shipments according to Canalys.

Top 5 smartphone brands in SEA

realme added 15 million users worldwide in the first half of the year. It is now the top 4 smartphone brand in Thailand, India, Cambodia, and Egypt. It is also in the top 5 in the Philippines, Myanmar, Ukraine, Indonesia, and Vietnam.

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In 2020, realme has implemented its "Smartphone + AIoT" dual-driven strategy. Despite the economic challenges of 2020, realme successfully met targets laid out in this initiative. The brand is on track to launch over 50 AIoT products this year and over 100 by 2021.

In its retail markets, realme has been focused on promoting 5G products. It released its first 5G flagship phone in India and Thailand's very first 5G phone as well. It also launched Cambodia's first 5G phone under USD 1,000. realme Philippines is partnering with telco companies for the accreditation of its 5G products and eventual market availability.

realme defines its AIoT strategy as a "1+4+N" initiative, which refers to one core smartphone product complemented by four major groups of lifestyle devices such as speakers, earphones, watches, and supported by "N" types of smart accessories.

realme plans to continue its international expansion plans where growth is most expected. 

For example, its AIoT products have been performing well in the Indian market, where its smart personal audio devices have reached third place in terms of market share within 3 months.

realme's products have also made waves in the design world. In 2020, the brand's Design Studio has collaborated with world-renowned designers Naoto Fukasawa and Jose Levy of Hermes fame to produce trendsetting products. 

In addition, realme has won the Red Dot Design Award for its X2 Pro Master. It has also innovations not only in design but also in technology like the world’s first 125W fast charging technology in July.

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