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Canalys: Apple unseats Samsung as the top mobile maker in Q4 2020!

OPPO
Huawei
Global market research firm Canalys today shared the worldwide smartphone shipments data in Q4 2020. It showed that tech giant Apple is on top!
Canalys: Apple unseats Samsung as the top mobile maker in Q4 2020!
File photo: iPhone 12 Pro Max

Despite the lack of an in-box charger, the iPhone 12 is a HIT!

Q4 2020 data
Q4 2020 data

There is a small decline of 2 percent year-on-year in Q4 2020, but Apple has sold its most iPhones ever in a single quarter. Apple shipped 81.8 million units which is up by 4 percent versus the previous year.

Falling to number 2 is Samsung who shipped 62 million units. Xiaomi, OPPO, and vivo are included in the top 5. Xiaomi grew by 31 percent or 43.4 million units shipped. OPPO and vivo grew by 15 and 14 percent, respectively.

The iPhone 12 is a hit, said Canalys Analyst Vincent Thielke. Apple is better positioned than its competitors on 5G, being heavily skewed towards developed markets, and mobile operator sales channels. But it also made savvy moves behind the scenes to propel its sales and profitability. The omission of a power plug from the iPhone retail box, which reduces weight and size, is making logistics significantly more efficient, amid the ongoing high cost of air freight due to the pandemic. And it also implemented channel-centric growth initiatives to target SMB customers, which have bolstered demand for its entire range of iPhones.

For the first time in 6 years, Huawei (including HONOR) has dropped to the number 6 spot with 32 million units shipped.
Data for the entire year
Data for the entire year

For the entire year, Samsung remained on top with 22 percent of the market share, but with -14 percent growth. It is followed by Apple who shipped 207 million units with 5 percent growth.

Embattled Huawei remained in the top 3 for the entire year with 188.5 million units shipped sold and -22 percent growth. Xiaomi and OPPO completes the top 5 last year.

In the Philippines, you can purchase the new iPhones at Beyond the Box, Digital Walker, telcos, and other Apple Authorized Resellers.


Source: Canalys
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