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TrendForce: Apple passes Samsung as the world's largest smartphone maker in Q4 2020

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Global market intelligence provider TrendForce has just shared that Apple overtook Samsung in Q4 2020 to become the world's largest smartphone maker once again.
TrendForce: Apple passes Samsung as the world's largest smartphone maker in Q4 2020
File photo: iPhone 12 Pro Max

Apple is on top!

According to its report, Apple sold 77.6 million iPhones during the fourth quarter of 2020. 69.8 million of which were iPhone 12 models. This is an 85 percent QoQ (Quarter on Quarter) increase!

This made Apple sold 10 million more iPhones compared to South Korean firm Samsung. During the same period, Samsung only sold 67 million phones with a quarter-on-quarter decline of 14 percent.

TrendForce noted that this massive growth by Apple in sales is due to its support for 5G across its latest smartphone lineup and its adoption of an aggressive pricing strategy.

TrendForce also noted that iPhone 12 devices are likely to remain strong in the first quarter of 2021 and the total iPhone production is expected to reach 54 million units.

The research firm expects Samsung to retain the top global smartphone production for the whole of 2021 due to its new Galaxy S21 line and the adoption of promotional pricing to boost sales of its latest high-end devices.

However, TrendForce believes Samsung's ability to retain a leadership position will prove increasingly challenging as it continues to lose market to Chinese brands like OPPO and Xiaomi with devices featuring better price-to-performance ratio.


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