Instagram begins testing creator subscriptions

Instagram influencers are set to get another way to create income from the platform through subscriptions.

Introducing Instagram Subscriptions

Creators can SELL exclusive content through subscriptions

In an announcement on Wednesday (US Time), Instagram announced that they are currently testing the new subscription feature to a very small number of influencers in the United States. These creators are named as follows: @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii and @lonnieiiv.

The subscriptions feature allows creators to monetize and become closer to their followers through exclusive experiences. The creators will also be able to set a monthly price of the choice, have a "subscribe" button on their profile, and offer the following benefits to their subscribers.

Would you subscribe to your favorite Instagram influencer should the Subscription feature roll out in the Philippines?

Instagram Subscription features: 

1. Subscriber Lives - Creators can broadcast exclusive Lives to their subscribers, allowing them to engage more deeply.
2. Subscriber Stories - Creators can create stories just for their subscribers, allowing them to share exclusive content and to use interactive story stickers with their most engaged followers only.
3. Subscriber Badges - Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribers.

While the subscriptions will only be available to a limited number of U.S. creators during this initial test, we have plans to expand access to more creators over the next few months, said Instagram via @creators' post on the platform.

Facebook also has its own version of a subscription program for creators. Similar to how the company promised that it would not subtract fees until at least 2023, the same thing will also apply to Instagram's program.

I'm excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators' hands soon, Mark Zuckerberg, CEO of Meta, which owns Instagram, wrote in a Facebook post.

Instagram also said they're hoping to "build the tools to allow them to also directly connect with their audience off-platform in the future."

What do you think guys?

Via: Instagram