PLDT launches new campaign highlighting 'Visionary Leaders'

The enterprise unit of telco giant PLDT has introduced its newest campaign dubbed "Further Together," turning the spotlight on successful businesses.

PLDT Enterprise's latest campaign

Taking businesses further

PLDT Enterprise called the faces of the campaign "visionary leaders" as they "have translated their aspirations to trailblazing and successful businesses that spurred economic activity, created jobs, and changed lives."

The "Further Together" campaign features the following business leaders:

• Former banker Sonya Garcia of Sonya's Garden, a sanctuary that pioneered the bed-and-breakfast business in the country.
• Dr. Diana Edralin, General Manager of the Philippine operations of pharmaceutical giant Roche (Philippines) Inc. and President of the Pharmaceutical & Healthcare Association of the Philippines (PHAP).
• Marivic del Pilar, President and General Manager of Victory Liner, one of the biggest bus companies in the country.
• Judd Balayan, Chief Operating Officer and Chief Financial Officer of the DBB Group in the Philippines is the country's first integrated marketing communication and services network.
• Jacqe Gutierrez, CEO and co-founder of Happy Skin Cosmetics, BLK Cosmetics, and Seoul White Korea.
• Mitch Locsin, PLDT and Smart First Vice President and Head of Enterprise and International Business Groups said the group continues to support local enterprises’ goal of reaching more markets to grow their operations.

Given our digital footprint, our expansive network, the suite of solutions we offer, and our decades-long experience, we are proud to say that we are the go-to digital transformation ally for anyone’s business – from the largest enterprises to the humbly thriving, Locsin said.

Watch PLDT Enterprise's newest Further Together campaign video here.