Brand Finance Telecom: Globe secures top spot for PH's most valuable telecom brand, 7th in ASEAN!

Brand Finance Telecom's 2024 report says that Globe gets a significant position as the Philippines's most valuable telecom brand. The firm also placed 7th in the ASEAN region.

Globe's building

Globe becomes PH's most valuable brand, 7th in ASEAN!

The result is accompanied by an extraordinary AAA brand strength rating, showcasing Globe's unwavering commitment to excellence and capacity to constantly exceed consumer expectations with its innovative services and solutions, Globe says.

Globe continued that its main local rival dropped to 2nd place in the Philippines while it also received the 8th spot for the ASEAN region while maintaining an AA+ brand strength rating.

Every year, Brand Finance, a globally recognized brand valuation consultant, tests hundreds of the world's biggest companies to help them understand their brand's value and fit in their entire business plan.

Globe's announcement

A strong brand improves business performance by differentiating in the market, increasing consumer loyalty, attracting top personnel, and providing a competitive advantage during economic or industry problems. These elements enhance brand love, leading to higher client preference, improved revenue, and resilience.

Globe's focus on digital transformation and customer-centric services has helped improve its market position and enhance brand value, as reflected in the study.

The company says Globe's ability to maintain its ranking and brand power despite market volatility and competition demonstrates its successful strategy and commitment to innovation, excellent service delivery, and customer pleasure. 

This distinction is a testament to our unwavering commitment to providing superior service and innovative solutions to our customers. Despite the increasingly competitive landscape, our focus on digital transformation and customer-centric services has allowed us to maintain our strong market presence and enhance our brand value, said Ernest Cu, Globe President, and CEO.

Brand Finance's analysis also delves into the strength and resilience of brands across industries. Globe's ongoing ranking among the top ASEAN telecom brands demonstrates its success in brand strategy, operational efficiency, and the delivery of outstanding customer experiences.

The company's focus on digital solutions, interaction with customers, and sustainable practices contribute to its success and position as a leader in the ASEAN telecom market.

For more information, you may head to Globe's website.

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