CHERRY Philippines partners with Sanrio—releases Cinnamoroll 100W travel charger and more

CHERRY Philippines partnered with iconic Japanese brand Sanrio to launch several kawaii character gadgets and other cool accessories.

CHERRY Philippines partners with Sanrio

CHERRY Philippines x Sanrio

There are 3 characters from Sanrio in this line-up: Cinnamoroll, Pochacco, and Kuromi.

CHERRY Philippines has always been committed to creating innovative and stylish tech products, and collaborating with Sanrio characters allows us to bring a unique blend of technology and nostalgia to our customers. It’s truly an honor to work with such an iconic brand, and we're excited for you to experience this collection, CHERRY's COO Michelle Ngu-Cinco shared.

There is no info if CHERRY Philippines will also release Hello Kitty-branded (also a Sanrio trademark) items yet.

CHERRY PH executives and celebrity endorser

The items they launched include Bluetooth Speaker, Karaoke Duet Medley, Flask, 100W Universal Travel Adapter, Bluetooth Headphones, Power bank 5000mAh/10000mAh, High-Speed Hair Dryer, and Smartwatch.

Some of the items launched are already available in the market without Sanrio branding before like the CHERRY Karaoke Duey Medley and CHERRY Flask 22oz. But, majority of the devices are new.

New items including the Universal Travel Adapter

First is the Cinnamoroll 100W Universal Travel Adapter with Power Delivery GaN 3.0 support and built-in 50 cm USB-C up to 100W cable, USB-C (15W), and USB-A (15W) cables. This also has short circuit protection, programmable power supply, and BC 1-2 support. It works for EU, UK, US, and AU outlets. 

Next is the Sanrio Characters and CHERRY Bluetooth Speaker (all 3 characters) with RGB lights, 20Hz to 20KHz frequency response, Bluetooth 5.3 support, 4,000mAh battery with 4-6 hours operation, and USB-C 2-2.5 hours charging.

They also have Sanrio Characters and CHERRY Mini Turbo Fan (all 3 characters) 14,000rpm rotating speed, 10-level gear speed, 5,000mAh up to 15 hours battery, USB-C 2 hours charging, and LED indicator.

Power banks and more

Meanwhile, the Sanrio Characters and CHERRY Powerbank (all 3 characters) are available in 5,000mAh and 10,000mAh. It has a USB-C power input, up to 22.5W power delivery charging (USB-C/USB-A), and a lighting cable.

Sanrio Characters and CHERRY Smartwatch (all 3 characters) features an IP67 dust and water resistant body, 1.83-inch IPS display, Bluetooth 5.0 connection, Bluetooth dialer, and up to 7 days battery life.

The Sanrio Characters and CHERRY Bluetooth Headphones (all 3 characters) comes with a lightweight and comfortable to wear design, LED light, Bluetooth 5.2, 4 to 8 hours battery, and USB-C 22 hours charging.

Sanrio Characters and CHERRY High-Speed Hair Dryer (all 3 characters) features 200 million negative ion technology, doubled air pressure, ultra-low wind noise, and 1400W rated power with 110,000 rotating speed.

Price and availability

Sanrio Characters and CHERRY 100W Universal Travel Adapter - PHP 3,699

Sanrio Characters and CHERRY Bluetooth Speaker - PHP 750

Sanrio Characters and CHERRY Flask 22oz - PHP 1,099

Sanrio Characters and CHERRY Karaoke Duet Medley - PHP 1,499

Sanrio Characters and CHERRY Mini Turbo Fan - PHP 1,249

Sanrio Characters and CHERRY Powerbank 5,000mAh - PHP 1,000

Sanrio Characters and CHERRY Powerbank 10,000mAh - PHP 1,299

Sanrio Characters and CHERRY Smartwatch - PHP 1,100

Sanrio Characters and CHERRY Bluetooth Headphones - PHP 1,299

Sanrio Characters and CHERRY High-Speed Hair Dryer - PHP 4,299

Sanrio characters and CHERRY products are available in all CHERRY Concept stores/kiosks and online shops.

CHERRY also announced that they have pop-up stores that anyone can visit:

• SM Megamall with claw machine - March 6 to 12, 2025
• Level 1 - Sta. Monica, Robinsons Place Manila - March 10 to 16, 2025
• Ayala Malls Manila Bay with claw machine - March 25 to 31, 2025
• Ground Floor, SM Mall of Asia with claw machine - April 3 to 9, 2025

What do you guys think?