Puregold engages shoppers through Roblox platform

The platform currently has over 1,000 users.

Puregold Roblox

Sparking the imagination of young Filipinos

Supermarket chain Puregold Price Club Inc. aims to attract new customers through its own Roblox platform.

According to a PhilStar report, Puregold World was launched in June 2023. Since then, it has attracted over 1,000 active monthly users, with session times at an average of eight minutes each as of this year, a 17.65-percent increase from last year.

Puregold values spaces where young Filipinos spend time and spark their imagination. This was why we brought the brand to Roblox. It’s a revolutionary way for us to make grocery shopping educational and fun, Puregold president Vincent Co said.

The virtual city allows players to customize their character, socialize with other players, and enjoy various activities. They can also engage in multiple branded mini-games and competitions.

Through the platform, players can:

• Shoot the lights out in BasketBear
• Blow by obstacles on the Floor is Choco
• Get ma akeover with Creamsilk Beauty Lab
• Find the hidden objects in White Room Mystery
• Blast away bacteria in Smile Protector
• Swing by rewards in Cut The Noodle
• Take care of your fur-baby in My Good Pet
• Be the last one standing in The Last Chip
• Stack points in Fruit Stacks
• Pop and match the bubbles in Century Pop
• Test your focus in the Star Memory Game
• Find the right passage with Minute Boost Maze

Puregold also continues to improve the platform through a new look and new features.

Puregold World has received an all-time player rating of 97 percent, while its Roblox page has exceeded 73,000 visits.

In Puregold World, we are also able to create unique and interactive ways for brands to connect with new demographics, a unique shift from traditional forms of advertising. Customers and gamers, meanwhile, get a chance to earn rewards, making the whole experience a win-win, Co said.

What do you think, guys?

Via: PhilStar, Source: Puregold World/Roblox