TWICE turns 10 with a Google surprise for ONCEs everywhere

If you search "TWICE" on Google today, something magical happens. A confetti burst fills your screen, and you’re invited to pull a digital photocard, a K-pop fan's favorite collectible, now in virtual form.

This Google Easter Egg is perfect for ONCE

The feature is part of Google's celebration of TWICE's 10th anniversary, marking ten years since the group first captured hearts in 2015.

Fans can collect 19 unique digital photocards: two designs per member and one all-member OT9 card. And the best part? You can draw multiple times, so everyone gets a fair shot at completing the set.

TWICE 10th year digital photocards 1

TWICE 10th year digital photocards 2

The GIZGUIDE team took about 30 minutes to pull all 19 designs.

Celebrating a decade of TWICE

A decade with TWICE

TWICE debuted on October 20, 2015, through the JYP Entertainment survival show Sixteen. What started as a lineup of nine hopefuls has since become one of the most influential girl groups in K-pop history.

Their bright, catchy tracks like "Cheer Up," "TT," "Fancy," and "Talk That Talk" defined an era of feel-good pop that transcended borders. Over the years, TWICE has grown from a promising K-pop act into a global phenomenon built on teamwork, charm, and an unwavering connection with their fans, ONCE.

Google Easter Eggs Over the Years

This isn’t the first time Google has hidden a little surprise for fans of pop culture. Back in 2019, when you searched for FRIENDS characters, clicking on the small icons beside their names triggered fun Easter eggs, from Ross’s couch pivot moment to Joey's signature "How you doin'?" soundbite.

Over the years, Google has rolled out several of these playful search experiences, like typing "Thanos" and watching half your search results disappear with a snap, or searching "Ozzy Osbourne," which now displays a tribute scroll reading "🤘 Thanks to the Mayhem, Prince of Darkness 🤘 🚃," honoring the rock legend after his passing on July 22, 2025.

TWICE’s 10th anniversary joins this lineup of cultural nods, this time with a distinctly K-pop flavor. It’s a celebration that shows how search, one of the most everyday digital habits, can turn into a shared, interactive fandom moment.