Nothing introduces Charli xcx as its 1st global brand ambassador

Nothing and Charli xcx have announced a partnership that pairs the artist with the consumer technology brand. 

Charli xcx using Nothing Phone 4a Pro and Headphones

1st Global brand ambassador for Nothing

Charli xcx has joined Nothing as a Shareholder and the company's first Global Brand Ambassador. As a Shareholder, Charli joins a roster of cultural figures who have backed the company, including The Weeknd, Casey Neistat, and Swedish House Mafia.

When I'm creating, I'm always thinking about how my work will be experienced out in the world, and I love how Nothing headphones sound and are designed. Its ethos of prioritising creatives is really something I look for when working with a partner, said Charlie xcx

Carl Pei, Co-Founder and CEO of Nothing, said: 

I've been a fan of Charli's work for years, and what struck me when we started talking was how much we agreed on. The tech industry has spent a decade making everything quieter, more minimal, more monotonous. Charli has spent her career going the other way in pop. We want Nothing to feel more like that. She's joining as a shareholder and partner, and the campaign launching today is just the start of what we're working on together.

A global campaign titled 'NOTHING (CHARLI XCX)', shot by director Aidan Zamiri in London, launched alongside the announcement. 

More photos of Charli xcx using Nothing products

The campaign features Charli xcx wearing the Nothing headphone (a), which the company says offers 135 hours of playtime.

The partnership comes after Nothing raised USD 200 million in a Series C funding round, valuing the company at USD 1.3 billion.

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