SHARP Philippines showcases latest 2026 products

SHARP Philippines unveils new products and brand slogan at Solaire event.

SHARP AQUOS XLED and Washers, Refrigerator, and Aircon

New appliances and brand direction

SHARP (Phils.) Corp. held its "In Step With Your Future" Media Conference and Dealers' Appreciation Night at Solaire Resort North on May 20, 2026, where it introduced new products and announced a change in its brand direction.

The event featured three booths showcasing the firm's current, new, and future product concepts. The company also revealed that "In Step With Your Future" has replaced "Be Original" as its official slogan.

Sharp Philippines President Masahiro Akiyoshi described the shift as a focus on practical relevance.

It reflects our commitment to look beyond technology and focus on real life — to understand the challenges people are facing today and to offer solutions one step ahead of time. Sharp will continue to deliver products that make everyday life better," he said. Akiyoshi also urged consumers to consider overall value when making purchasing decisions, adding, "Customers should choose value, not just price, because Sharp delivers value through health, comfort, energy savings, and enjoyment."

New product launches

AQUOS QLED and AQUOS 4K

Among the headlining announcements was an expanded television lineup. The AQUOS 4T-C JJ5000X Series, available in 50, 55, 60, 65, 75, and 85 inches, features 4K Google TV, a 120Hz High Refresh Mode, and the V8 Revelation Processor, with availability expected in July. The launch coincides with the 25th anniversary of the AQUOS TV line and marks Sharp's return to the large-screen segment with an 85-inch model.

The AQUOS QLED JL6500X (55" and 65") introduces Deep Chroma QD technology for expanded color reproduction. At the same time, the premium AQUOS XLED 75" model is powered by an X7 X-Revelation AI Processor and supports up to 144Hz refresh rate, FreeSync Premium, Dolby Vision IQ, and Dolby Atmos.

The speakers

In audio, SHARP introduced the CS-Series speakers, available in four models, featuring an MDF wooden body, retro-vintage design, and karaoke functionality. The TS-2010P-BK tower speaker system, rated at 26,000W PMPO with dual 8-inch woofers and X-BASS technology, was also presented as a home entertainment option.

Two-door refrigerator and AIREST Aircon

On the appliance side, SHARP launched new two-door top-mount refrigerators ranging from 15.5 to 16.2 cubic feet, along with a new top-load washing machine lineup in non-inverter (8kg and 10.5kg) and inverter (13kg and 17kg) configurations, the latter featuring a Direct Drive Motor.

More appliances from SHARP

The FX-S82 air purifier, designed for spaces up to 62 square meters and equipped with AIoT functionality, is expected to be available by September. 

SHARP also introduced the AH-XP10DHF air conditioner, offered in 1.0 to 2.5 horsepower variants, featuring a 14-degree Celsius minimum temperature setting, a Super Jet Mode capable of rapid cooling, and AIoT integration for remote monitoring and control via mobile application. The unit is slated for release later this year.

Future Concepts

A third booth previewed product concepts that may enter the Philippine market depending on consumer demand and market conditions, drawing from technologies exhibited at international events such as CEATEC in Japan.

SHARP has operated in the Philippines since 1982. Akiyoshi closed the event by reaffirming the company's long-term commitment to the market: 

SHARP will stay one step ahead of people's needs and continue solving real-life problems, and by delivering value to our customers and working together with our dealer partners, we will grow together. All of this is not just for today—Sharp will remain 'In Step With Your Future.'

For more information, visit the SHARP Philippines official website. Stay tuned for the official price and availability.

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