Haier teams up with Abenson and launches several appliances that can help you upgrade your home with a modern setup.
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| New Aircon lineup and Iris Top Load Washing Machine |
Smart appliances that elevate your home
Haier Philippines and Abenson transformed the Abenson Greenhills Flagship Store in San Juan into a "Home of Possibilities," an event that brought together smart home innovations, interactive experiences, category KOLs, and live entertainment, including a performance by Yeng Constantino.
Rather than presenting appliances as standalone products, the launch demonstrated how the technology could fit into everyday routines, from food preservation and room cooling to laundry care, home entertainment, and cooking.
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| Horizon Refrigerator |
Freshness was a central theme, highlighted by the Haier Horizon Refrigerator, which features several food-preservation technologies. Its Pure Space Ice feature keeps the ice-making system separate from other compartments for cleaner, odor-free ice and water, while NutriBank uses magnetic control to help keep meat fresh for up to five times longer.
The refrigerator's ABT Pro technology is also said to eliminate up to 99.99% of bacteria and odors.
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| AI Voice Air Conditioner and Standard model |
Home cooling was represented by Haier's AI Voice Air Conditioner, which includes voice control, AI Eco, UVC Sterilization, WiFi Control, and I-FEEL functions intended to help the system adjust to changing cooling needs.
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| Iris Top Load Washing Machine |
For laundry, Haier introduced the Iris Top Load Washing Machine (IRIS 2698), which features Double Drive Technology aimed at reducing fabric twisting and tangling during washing.
The machine's Essence Wash system premixes water and detergent, while its Fresh Air Deodorization function is designed to keep laundry fresh for up to 12 hours after a cycle. A Scent+ feature is intended to enhance and preserve fabric softener fragrance, and the washing machine is powered by a Direct Motion Motor.
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| Haier 100-inch Mini LED TV |
Entertainment offerings included Haier's 100-inch Mini LED TV, powered by UltraSense AI, which the company says optimizes picture and sound based on content and viewing conditions. The television features a 4K Mini LED display, a 144Hz refresh rate, HDR10+, Google TV, voice control, and audio powered by KEF.
In the kitchen category, Haier's Cooking Range was presented with an AirFrying function, convection assistance, and multiple burner options.
The event also featured activities beyond product displays. Category KOLs demonstrated the appliances through lifestyle interactions, while a Haier x PBA basketball arcade experience was set up for guests. A live musical performance was also held for media, partners, and VIP guests in attendance.
Representatives from Haier and Abenson said the event reflected their continued partnership, which combines Abenson's "Bringing the good life to every Filipino home" positioning with Haier's "Home of Possibilities" concept.
We will update the price once we get it from Haier Philippines. In the meantime, you may visit the nearest
Abenson branch in your area and experience the products yourself. You may also check the official
Shopee page.
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