Sony WH-1000XM6 Hello Kitty Limited Edition now in PH, add PHP 4,999 for the package

Sony Philippines has announced a limited-edition collaboration with Sanrio's Hello Kitty, available exclusively at its Sony Centre stores.

Sony x Sanrio Hello Kitty

1st Hello Kitty partnership

The company describes it as its first collaboration with the character. The set pairs Sony's WH-1000XM6 wireless noise-cancelling headphones with Hello Kitty merchandise made for Sony Centre customers. 

It includes an original Hello Kitty pouch that doubles as a carrying case, plus a Hello Kitty tote bag. Sony said the quantities are limited.

The Hello Kitty Package

Meanwhile, sales begin on Oct. 16 at Sony Centres in SM Mall of Asia, SM Megamall, and Glorietta. Customers who buy the WH-1000XM6 can add the Hello Kitty collaboration items for P4,999. The headphones come in Black, Silver, Midnight Blue, Sand Pink, and Sandstone.

Launched in 2025, the WH-1000XM6 is a premium pair of headphones with advanced adaptive noise cancellation and high-resolution sound. 

Inside, it uses 30mm neodymium drivers, a QN3 chip, 12 microphones, studio-level tuning, DSEE Extreme, and features a foldable carbon fiber build.

For battery life, Sony says it lasts for about 30 hours with ANC and goes up to 40 hours when ANC is turned off. 

Furthermore, it has a fast-charging feature allowing users to have 3 hours of music playback in just 3 minutes of plugging in.

Price and availability

Sony WH-1000XM6 - PHP 27,999 (+ PHP 4,999 Hello Kitty Limited Edition package)

More details are available on Sony's website.

What do you guys think?