Lenovo might soon jump to the smartphone sub-brand bandwagon. A new account with "Lemeng Mobile" surfaced on Weibo.
![Lenovo to launch their own sub-brand soon, "Lemeng Mobile" Lenovo to launch their own sub-brand soon, "Lemeng Mobile"](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFRR56YNHzx0dqfJfWViC-m-HB-wM_XjfKMYjy2s7f1U5XDufnrNXxg4VC_WTJ91N430iCBqaXwE30aGWMrjz4FfBJcBXlcfMBFyVBgUn7BUaDiGWIAl3l5mpVUM8xNmb5Jd7waBwNNPjF/s1600/lemeng-mobile.png) |
Lemeng Mobile |
Lemeng Mobile?
It was shared with the account of Lenovo Mobile on Weibo. It was later revealed that the account is a part of Beijing Lenovo Group. It confirmed that Lemeng Mobile is a sub-brand of Lenovo Mobile.
GizmoChina also reported that the company will hold a meeting at Lenovo's Beijing HQ to discuss about the brand's future.
Lemeng Mobile was previously focused on making music-centric phones. It was discontinued a few years ago. But now, it seems that Lenovo will be relaunch them.
Being a music-focused smartphone brand could be the company's way to differentiate themselves against the competition.
To recall, Huawei has Honor as their sub-brand. Xiaomi have Black Shark, POCOPHONE, and Redmi as their sub-brands. OPPO has Realme. Vivo will soon launch iQOO.
Lenovo's sister brand is Motorola.
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