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Lenovo to launch their own sub-brand soon, "Lemeng Mobile"

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Lenovo might soon jump to the smartphone sub-brand bandwagon. A new account with "Lemeng Mobile" surfaced on Weibo.
Lenovo to launch their own sub-brand soon, "Lemeng Mobile"
Lemeng Mobile

Lemeng Mobile?

It was shared with the account of Lenovo Mobile on Weibo. It was later revealed that the account is a part of Beijing Lenovo Group. It confirmed that Lemeng Mobile is a sub-brand of Lenovo Mobile.

GizmoChina also reported that the company will hold a meeting at Lenovo's Beijing HQ to discuss about the brand's future.

Lemeng Mobile was previously focused on making music-centric phones. It was discontinued a few years ago. But now, it seems that Lenovo will be relaunch them.

Being a music-focused smartphone brand could be the company's way to differentiate themselves against the competition.

To recall, Huawei has Honor as their sub-brand. Xiaomi have Black Shark, POCOPHONE, and Redmi as their sub-brands. OPPO has Realme. Vivo will soon launch iQOO.

Lenovo's sister brand is Motorola.

What do you guys think?

Source: GizmoChina
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