Lenovo to launch their own sub-brand soon, "Lemeng Mobile"

Lenovo might soon jump to the smartphone sub-brand bandwagon. A new account with "Lemeng Mobile" surfaced on Weibo.

Lemeng Mobile

Lemeng Mobile?

It was shared with the account of Lenovo Mobile on Weibo. It was later revealed that the account is a part of Beijing Lenovo Group. It confirmed that Lemeng Mobile is a sub-brand of Lenovo Mobile.

GizmoChina also reported that the company will hold a meeting at Lenovo's Beijing HQ to discuss about the brand's future.

Lemeng Mobile was previously focused on making music-centric phones. It was discontinued a few years ago. But now, it seems that Lenovo will be relaunch them.

Being a music-focused smartphone brand could be the company's way to differentiate themselves against the competition.

To recall, Huawei has Honor as their sub-brand. Xiaomi have Black Shark, POCOPHONE, and Redmi as their sub-brands. OPPO has Realme. Vivo will soon launch iQOO.

Lenovo's sister brand is Motorola.

What do you guys think?

Source: GizmoChina