Meet itel, the the newest global budget mobile brand in Philippines

itel Mobile recently marked its presence in the Philippine market with the launch of its P33 Plus, but what makes the brand exciting for Filipinos?

iTel P33 Plus

Although itel Mobile is a new player in the Philippine smartphone market, it has been witnessing strong traction on the international scene.

Meet itel

itel's numbers

Known as the global leader in the budget smartphone market, itel Mobile was founded 12 years ago in Hong Kong.

Counterpoint's smartphone data at MEA last Q2 2018

Since then, it has cemented its footprint across 50 countries, where it delivers 15 million of units per month.

It also boasts 1,500 service centers around the globe.

Note: itel and Techno are under one company, Transsion. Infinix is their internet brand.

Feature phone market share of itel last Q2 2018

Data from Counterpoint showed that feature phones continued to grow in the third quarter of last year despite the decline seen in the global smartphone market, with iTel Mobile leading the pack.

itel, also with its localised products, has become popular in African market which has helped it become the largest feature phone brand globally, Varun Mishra, research analyst at Counterpoint, said in the report. 

With itel Mobile's entry in the country, we expect it to perform well given its usual target market, which is the budget smartphone segment.

As a quick recap, itel's P33 Plus is an ultra-budget phone priced at PHP 3,499 packed with a 6-inch display, 1.3GHz 64-bit Spreadtrum SC7731E quad-core processor, 1GB RAM, 16GB expandable storage, 5,000mAh battery, and an 8MP + 8MP dual-camera setup.

Source: itel Mobile, Telecom