How vivo smartphones aimed to inspire creativity in 2020?

2020 has been very eventful so far. vivo aimed to inspire passion and creativity using its 2020 smartphone lineup and campaigns.

vivo 2020 campaigns inspired passion and creativity

vivo Y19 series: Ignite your night

For 2020, the first smartphone lineup vivo launched was the Y19 series. With the "Ignite your Night" campaign, it boasts improved night photography features. The campaign called on its fans to explore their passions despite being stuck at home. The campaign was accompanied by a series of live-streams for its fans including a virtual party with Kat DJ and a night photography workshop with Cocoy Ponce.

Photographers MJ Magallon and Xander Angeles showcased the vivo V19's night photography capabilities to inspire other users as well. The series also included the V19 Neo that is designed for gaming. The V19 Neo was showcased with a live-stream hosted by JunnieBoy and Biancake.

vivo X50 series: Photography redefined

vivo X50 introduced its gimbal technology and Super Night Mode

With the launch of vivo X50 series, the brand debuted its new gimbal technology that allows for great photos as well as smooth, stabilized videos. During the campaign, vivo tapped photographer MJ Magallon held an astrophotography workshop using his vivo X50 Pro. Rhian Ramos and Khalil Ramos also shared their photos taken by the vivo X50 Pro.

vivo V20: Be the Focus

vivo V20 series was launched with its 44MP dual selfie cameras and Eye AF

The latest launch brought in the vivo V20 series with its 44MP dual-selfie cameras and Eye AF technology. The digital launched featured fashion influencer Verniece Enciso, creative explorer Marvin Fojas, viral sensation Dora Dorado, tech blogger Isadoestech, gamer JunnieBiy, and actress Maine Mendoza.

The vivo V20 "Be the Focus" pushed to enable V20 users to unleash their creativity and learn how to stand out online. The campaign also promoted mental health awareness via its advocate Frankie Panglinan through a live-stream.

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