Top 12 most engaging ads in YouTube PH for 2020

YouTube released a local list of the most engaging ads for every month of 2020!

File photo: YouTube logo

Rooted in the power of storytelling

The YouTube Ads Leaderboard 2020 consists of the monthly top ads determined by factors such as watch time, organic views, and audience retention. According to YouTube, these 12 ads showed brand resilience and relevance, the power of storytelling, and the new realities of life as a result of the pandemic. 

For YouTube Ads Leaderboard 2020, we saw the narratives of new realities and silver linings told through the video platform. We witnessed the power of storytelling to help people get by, celebrate real heroes, and focus on what matters most in life. Effective YouTube ads not only exceed metrics but convey messages around humanity’s potential to inspire others and make a meaningful impact, said Gabby Roxas, Marketing Head of Google Philippines.

Below is the top ad for each month last year:

1. January: Ang Chibok ng Puso ni Piolo (Andok's) - This ad dominated the month of January, showcasing epic storytelling about how a favorite food from childhood can reignite love, with Pinoy celebrity Piolo Pascual capturing the hearts’ of the viewers. 

Piolo Pascual in Andok's ad

2. February: One Shot at Love (CIMB Bank Philippines) - Anchored on hope, this ad garnered the most views in February 2020 showing that taking a leap of faith can pave the way to great rewards. 

3. March: Lazada 8th Birthday Sale (Lazada Philippines) - The funny Lazada 8th Birthday Sale ad won the hearts of many Filipino viewers in March, thanks to the influence of “your girl” Mimiyuuuh.

4. April: The All-New Suzuki S-Presso (Suzuki Philippines) - Interestingly, in April where Filipino viewers have been in lockdown for almost a month, this car ad emerged as the winner which might have indicated Filipinos’ wishful desire to be able to go out and freely hit the road again. Agree?

5. May: Alagang Ramdam ng Bawat Pilipino (Lactum 3 & 6) - COVID-19 might have changed a lot of things, but not celebrating the unconditional love of Filipino moms. Lactums’ Mother’s Day campaign is the top ad for May 2020.

Hyun Bin in Smart ad

6. June: The Captain has landed ahead of time! (Smart Communications) - Of course, how can Filipinos resist the one and only Captain Ri of Crash Landing on You? 

7. July: #LiveAllOut with Alex G and Matthaios (OPPO Philippines) - The winning ad for July continues to convey meaningful messages including how people can be creative at home to fight the quarantine burnout.  

Alex Gonzaga in OPPO ad

8. August: Enjoy Your Passions Better with Samsung AirDresser (Samsung Philippines) - One of the latest innovations of Samsung captured the interest of the viewers as proven by its direct yet effective ad, the AirDresser which can keep clothes extra-clean and odor-free while being stored and not worn for long periods. 

9. September: Join Kathryn Bernardo, Mimiyuuuh, and Sam YG on September 9 at the 9.9 Lazada Big Brands Sale! (Lazada Philippines) - For the second time in 2020, Lazada reigned supreme among other digital ads on YouTube as e-commerce accelerates. Thanks to the joint influence of Kathryn Bernardo, Mimiyuuuh, and Sam YG, plus the promise of Lazada’s 9.9 Sale earned a lot of viewers for the ad.

10. October: HUGAS NA RIN "YAN-Fred D" Germ ft. Gloc-9 #Safeguard #SafeWash (Safeguard) - The ad showcases through a rap the dos and don'ts of proper handwashing.

The Lee Min Ho and Kathryn Bernardo Lazada ad

11. November: Join our Lazada Queen Kathryn Bernardo and our Regional Brand Ambassador Lee Min Ho for #Lazada1111 (Lazada Philippines) - As e-commerce has become more competitive during the pandemic, Lazada, for the third time, continued to go big with its marketing investments by using the winning combination of Kathryn Bernardo and Lee Min Ho for its 11.11 sale campaign.

The ad with 7.8 million views!

12. December: Pepsi Loves Christmas (Pepsi Philippines) - Pepsi’s local ad, featuring several celebrities and content creators, is a mirror of how technology can keep us connected in the middle of COVID-19 which shows that Filipinos can still spend a meaningful holiday season. The ad garnered a whopping figure of 7.8 million views!

Overall, three of Lazada's ads are on the list. Meanwhile, two ads have Kathryn Bernardo in them. Personally, my favorite is the top ad for November since I'm a Lee Min Ho fan.

How about you? Which of these ads is your favorite? Tell us in the comments!