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IDC: These are the top 5 mobile vendors in the Philippines (Q2 2021)

Market research company IDC (International Data Corporation) last night shared its latest findings regarding the Philippine market share in Q2 2021.
realme is on top of the Philippine smartphone market share again

The Philippine smartphone market records fourth consecutive quarter of growth

IDC notes that the Philippine smartphone market grew 22.6 percent YoY in 2Q21, the fourth consecutive quarter that the country experienced growth in this segment amid the pandemic.

The company also notes that 10 percent of the total shipments in the country are 5G handsets showing an impressive growth of 56.1 percent versus the previous quarter.

IDC's Quarterly Mobile Phone Tracker also revealed the top 5 smartphone companies in the country during 2021Q2 in terms of unit market share.

Top 5 mobile vendors in the Philippines (Q2 2021)

Top 5 in PH!
Top 5 in PH!

1. realme - 24.4 percent
2. vivo - 18.2 percent
3. Xiaomi - 14.0 percent
4. Samsung - 13.0 percent
5. OPPO - 12.5 percent

realme maintained its number position in the country by capturing 24.5 percent of the market share. According to IDC, the company's ultra low-end segment grew by 140 percent QoQ driven by C11. The launch of the Realme 8 series increased its mid-range prices by 9.5 percent.

To recap, vivo failed to make it in the top 5 in Q1 2021. But in Q2 2021, the company bounced back to reclaim the number 2 position in the country with 18.2 percent of the pie.

Xiaomi climbs to number 3 due to the further expansion of its already massive online channels as well as the increased focus in the mid-range segment. Its new Redmi Note 10 5G lowered its mid-range model prices by 14.3 percent.

At number 4 is Samsung from number 3 last quarter. The South Korean firm only captured 13 percent of the market share this time.

OPPO secured the fifth spot by dropping its process across almost all models and by launching the new A54 which accounted for more than 1/4 of its total shipments.

Transsion Holdings (Infinix, itel, TECNO), the number 4 brand last quarter is no the top 5 this time.

Despite supply concerns, vendors are now in a better position of managing their supplies a year after the pandemic began. The market sustained its growth due to the rising need among consumers for mobile devices especially during these times, says Angela Jenny Medez, Client Devices Market Analyst at IDC Philippines.

5G shipments accounted for more than 10% of total shipments, growing by 56.1% compared to the previous quarter as prices declined by 41.5% quarterly to US$470 due to the aggressive pricing among Chinese vendors. Feature phone and 3G smartphone shipments continued to dwindle, reflecting the willingness of Filipinos to spend more for better functionality as well as the successful 4G LTE campaigns by telcos, she added.

As new COVID-19 variants continued to dampen the recovery of the country and forced the reinstatement of lockdowns, vendors pre-emptively brought in more entry level smartphones and cut down on prices as more people are buying cheaper phones. This dragged overall prices down to US$186 in comparison to the US$199 from previous quarter, as vendors pushed unit sales at the cost of lower margins, says Medez.

As uncertainty around the COVID-19 looms, we are anticipating smartphone vendors to bring in more models in the ultra low-end (<US$100) segment to keep prices affordable despite rising component prices in order to push sales as consumers cut back on spending, she added.

What do you guys think?

Source: IDC

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