Clothing and personal care products are the top categories in Lazada's 6.6 Mid-Year Mega Sale
Wardrobe and personal care items were the top items in the shopping cart of online shoppers during Lazada's huge sale event.
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| File photo: Lazada logo |
6x times sales spike during the 6.6 Mid-Year Mega Sale
One of the largest eCommerce platforms just concluded its successful mid-year sale. LazMall, which is Lazada's curated channel for leading local brands, allegedly had 6X daily average uplift versus a normal day.
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| A summary of how Lazada users shopped during the 6.6 sale |
The company also saw that online shoppers maximized savings with vouchers as it saw a 6X increase in daily vouchers redeemed compared to a normal day. Aside from that, it seems Filipinos went huge on skincare since over 50,000 skincare face masks were ordered during the first hour alone.
Meanwhile, fur parents took the opportunity to go online shopping with over 40,000 dog food and treats were sold in just a day.
Lazada noted that the 6.6 Mid-Year Mega Sale also reflects the popularity of the platform's strategy that blends shopping and entertainment. According to the company, it aims to uplift shopping experiences for consumers with nearly 1,000 hours of content were streamed on the app via LazLive.
What do you think?
A deeper look into Lazada’s top-performing categories reveals not only what’s trending but what people actually prioritize—electronics, fashion, and increasingly, beauty. These choices reflect more than spending habits; they echo lifestyle values. Consumers are actively seeking value, efficacy, and reliability in every purchase they make. In the beauty category, these same values come through even more strongly—lasting results, safe formulations, and transparency around ingredient sourcing. This signals a shift from impulsive buying to intentional investing. To make confident choices, visit Zelens where skincare, haircare, and makeup options are selected by professionals for quality and performance. When beauty care aligns with purpose, results, and trust, it transforms into a meaningful part of daily life rather than just a fleeting trend.
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