OPPO partners with Getty Images to showcase Find X5 Pro's camera capabilities

OPPO has partnered with Getty Images to launch a campaign that aims to inspire photography through the Find X5 Pro's camera features.

OPPO x Getty Images 

Reinterpret Your Moments campaign launched

Getty Images is known as a global visual content creator and marketplace. They have partnered with a vast network of Custom Content photographers worldwide to produce visuals that ensure authentic representation, global reach, and ultimately the visual assets that link with OPPO customers.

Getty Images will provide unique insights across five photography concepts as part of the campaign. To which, the Find X5 Pro users will be able to identify selected themes using their own creative pictures.

Below is the list of 5 concepts provided:

Repicture Fatherhood

Reinterpret the World of Work

Age is Just a Number

Repicture Women

The new Milestones of Success

OPPO will provide the Find X5 Pro units to 20 Getty Images partner photographers, who will be using the device's camera features to submit their work to the selected themes, displaying their unique viewpoints.

Getty Images, says that as the world's famed visual experts, will leverage their image curation ability to incorporate shots from the campaign in their worldwide online archive at GettyImages.com.

The Find X5 Pro's cameras

As a recap, the Chinese phone maker recently introduced the Find X5 Pro which features sophisticated camera technology through the dual 50MP Sony IMX 766 sensor with wide Omni-Directional PDAF and 5-axis OIS and ultrawide. The rear camera system also uses Hasselblad Natural Color calibration to achieve natural and precise colors. It is also coupled with a 13MP Samsung S5K3M5 for 2x optical zoom and 5x hybrid zoom and 20x digital zoom. Moreover, these cameras utilize the brand's self-developed MariSilicon X NPU.

As the benchmark in visual content creation and curation, and a name synonymous with quality photography, Getty Images has inspired millions of creatives worldwide. OPPO has always championed the idea of enabling users to interpret their world through the lens of their smartphone. With its legendary imaging experience, we believe the Find X5 Pro will empower even more people to uncover their inspiration through photography, said William Liu, Vice President and President of Global Marketing at OPPO.

 

We are excited by our partnership with OPPO. At Getty Images we have spent over a decade working to break down stereotypes and create a more authentic visual view of concepts such as gender, LGBTQ, religion, race, mental illness, and disability across media, advertising, and social media. Just as visuals have the power to shape ideas, we believe they have the power to move the world – elevating diverse narratives that can alter perceptions, evoke empathy, and build community. The Reinterpret your moment OPPO campaign centers on our exclusive Custom Content photographers creating authentic views of fatherhood, our new world of work, age, women, and the new milestones of success that look to challenge stereotypes and also reflect what consumers want to see. added Kate Rourke, Head of Creative Insights, APAC.

Finally, the phone maker also said that they have invested largely in developing fundamental imaging technology to bring a top-quality picture experience to smartphones.

Through OPPO's flagship Find X series, it symbolizes its effort to let its users uncover their creativeness in photography.

What do you guys think?