Petal Ads Summit 2023 - Borderless opportunities to boost PH businesses!

HUAWEI recently held the Petal Ads Summit last April 27,2023 at Shangri-La The Fort, BGC, Taguig City.

Petal Ads Summit 2023 at Shangri-La The Fort

HUAWEI held Petal Ads Summit 2023 in PH!

During the Petal Ads Summit 2023, notable organizations such as AVOW, AppsFlyer, GroupM, and others emphasized the borderless opportunities to boost local businesses and industries in order to accelerate the Philippine market. The summit, which focused on the most recent mobile advertising landscape, was co-hosted by Huawei Philippines and Adglow, who share the goal of creating a better ecosystem for local companies.

Petal Ads is a rebranded HUAWEI Ads that gathered established PH firms, partners top experts, and like-minded powerhouses to provide insight and tackle the current economic concerns in the country.

A global audience in industries like travel & transportation, finance, e-commerce, and more were made aware of Petal Ads' potential to accelerate and drive businesses' efforts through first-party data in a mobile-first advertising world.

The invited guest for the Petal Ads Summit 2023

Alejandro Guillen, CEO of Adglow, mentioned that they are confident that Petal Ads has the capability to bring powerful advertising solutions using its high number of audiences and fraud-free environment. 

Laurent Goirand, Head of Digital and E-commerce to GroupM and Adglow said that AI redefines the mobile advertising landscape as it has the capability to build genuine connections between brands and customers, fueled by data and mixed by human creativity.

Meanwhile, Ashwin Shekhar, Co-Founder and Chief Revenue Officer of AVOW stated several tactics for empowering mobile marketers using Smart Media Buying and KPI-driven approaches to maximize their campaigns.

Ken Liang, Director of PH Ecosystem Development and Operation said that the objective of providing the local business with innovative global commercial solutions is not to compete with other platforms but to provide relevant options that may be suitable to their needs. Consequently, the Petal Ads Summit's two new solutions will support local companies' efforts to increase global connectivity.

The strengthening of these businesses’ positions while helping the Philippines to build one of the most robust mobile advertisement platform ecosystems will equip the Philippines market with capabilities to go beyond and be borderless. With technological advancements getting faster and more effective, cross-border opportunities are in abundance, especially with the China market being the largest in the world, said Ken Liang.

During the event, Petal Ads also unveiled its rebranding from HUAWEI Ads to Petal Ads, displaying more modern and borderless marketing solutions. With the renaming, Petal Ads intends to expand the mobile advertising ecosystem in the county and provide the Philippines with its advanced technology and business solutions.

Finally, Petal Ads, an all-scenario intelligent marketing platform, delivers advertising and traffic monetization services to publishers and advertisers internationally that help in business growth and brand value enhancement. They are able to perform this by utilizing HUAWEI's 1+8+N, all-scenario ecosystem alongside the HUAWEI app's marketing expertise, critical premium third-party traffic, deep business resources, and influential ad technology.

What do you guys think?