TrendForce: Apple may overtake Samsung if iPhone 15 series sales outperform market expectations!
Market Analyst TrendForce reports that Apple is closing the gap with Samsung and could take the Korean giant's long-held global market leader position.
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| File photo: iPhone 13 Pro, Galaxy S22+ |
Apple to dethrone Samsung?
TrendForce reports that Samsung continues to lead in production rankings. It delivered 53.9 million units in Q2 but suffered a 12.4 percent QoQ downturn that could be attributed to global economic headwinds, competition and the halo effect from its flagship phone releases in the same year. This performance in Q2 is similar to last year's Q2 performance. And even though the Korean giant has rolled out its new foldable models in Q3, its impact on overgrowth is expected to be just marginal given the relatively low sales compared to its Galaxy S series.
Apple clocked in with 42 million units in sales in Q2. A 21.2 percent dip from the previous quarter. The upcoming iPhone 15/15 Plus could struggle due to suboptimal yields in CMOS image sensors that could impact its Q3 production performance.
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| Apple and Samsung's Annual production projections are near each other! |
Apple and Samsung are neck-and-neck in their annual production projections. If Apple's iPhone 15 series outperforms market expectations, Apple could stand a chance of ousting Samsung from its long-held position as the global market leader.
Demand in consumer markets like China, Europe, and North America has not seen a significant rebound after entering the second half of the year. Even if the economic indicators for the Indian market improve, it is not enough to reverse the global decline in smartphone production.
TrendForce ends its report with a prediction that the market may undergo another shift in Q2 this year due to poor economic conditions, and production for the second half. Looking ahead at 2024, the market outlook is pessimistic with a 2 to 3 percent annual increase in global production, depending on the economic trends.
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